POSITION SUMMARY: 

The primarily focus for the Assistant Manager, Digital Marketing role is to support and assist the development of content, content management and delivery of all consumer-facing assets in APAC to accelerate the growth of the Tommy Hilfiger brand and business. In addition, they will support in digital marketing communications with local market teams and go-to-market functions, and to help grow brand awareness and drive traffic online with innovative ideas.

PRIMARY RESPONSIBILITIES/ACCOUNTABILITIES OF THE JOB: 

• Support the end to end process of content fulfilment in APAC, from content concept development to content management, crew selection and timely asset delivery, working closely with global, regional and local counterparts to harmonize needs and nuances by channel and platform (Social, CRM,VM, Ecom, communications, etc.)
• Collaborate with the global team to develop strong product storytelling assets in conjunction with Merchandising and Brand Management teams to achieve category leadership and brand/product affinity.
• Coordinate product samples for content shoots.
• Support to develop engaging innovative content, suitable for driving viral engagement in the online and social channels.
• Manage and allocate production budget/resources and optimize effectiveness of assets from each shoot
• Drive operational efficiencies in the creative process to improve speed to market; collaborate with GTM counterparts to continuously evolve workflow processes to maximize effectiveness and efficiency
• Identify asset fulfilment solutions to support all channels, including but not limited to channels like Ecom, newsletter and social 
• Support in approval process of creative assets and ensure compliance of quality standards, including those generated by local markets. Act as the regional creative brand filter for all consumer-facing materials. 
• Manages all production relationships with outside vendors to ensure consistency with brand guidelines
• Support in digital marketing communications ensuring assets have been delivered to key functions

CREATIVITY: Lead and promote perpetual disruptive thinking, with a keen eye on driving brand and business growth through creative innovations. 

STRATEGIC THINKING: Understand and drive creative solutions to meet the challenge of business objectives. Continually evaluate and monitor work and its place in the competitive marketplace in order to guide its evolution.

TEAMWORK: Build effective working relationships and rapport; collaborate toward deadlines and deliverables. 

COMMUNICATION: Able to communicate effectively across the team and organization. Good influencing skills.

LEADERSHIP: Ability to influence others and rally different teams to march to the same goal.

ORGANIZING: Strong project management skills to meet deadlines; resourceful; take direction well and able to work with high accountability. Able to multi-task and adapt to changing priorities. Drives constant process improvements

ENVIRONMENT: The environment is extremely fast-paced, deadline driven yet collaborative and innovative.

Functional Competencies:

• Creativity and strategic thinking
• Innovative thinker with a desire to push boundaries 
• Self-motivated and highly collaborative
• Fast learning abilities
• Excellent project management skills
• Strong data/analytics, and problem solving skills
• Budget and cost control

QUALIFICATIONS & EXPERIENCE:

• Minimum of 7-10 years of experience in creative and production, product marketing, managerial experience preferred
• Knowledge of the various marketing operations and consumer experiences 
• Strong analytical skills, comfortable with data 
• Experience working with global and international offices/partners a plus

Skills: 

• Strong interpersonal skills; positive, energetic and open minded
• Strong work ethic, and relentless commitment to quality and efficiency
• Excellent communication, written and verbal
• Confident and comfortable presentation skills
• Ability to lead, inspire and manage teams
• Extraordinary attention to detail and organizational skills
• Flexibility to adjust quickly to changes and deliver on tight deadlines
• Proficiency with personal computers as well as pertinent software packages
• Experience with budgets and financial aspects of business
• Fluency in English, Cantonese and Mandarin is a bonus