Marketing Manager
Kerry Wines Limited
- Company Industries:Others
Job Information
- Post Date:2024-04-29
- Location:Quarry Bay
- Employment Type:Full time
- Others:Team Lead; Brand Management for Wines
Understanding of B2B & B2C market channels
Strategic, dynamic & proactive - Job Function:Event Management
Job Description
Job Responsibilities:
- Lead the brand management for company’s core brands and a number of boutique brands
- Prepare strategic marketing plans for core brands. Develop brand distribution, marketing and pricing strategies to optimize the brand exposure and commercial benefits
- Manage brand development including A&P budget, shipment forecast and depletion performance
- Execute marketing and promotion activities for On & Off Trade, private and eCommerce
- Manage a marketing team and ensure an efficient operation and inter-department communication
- Serve as liaison between the principals and the sales team on ongoing promotional campaigns and activities
- Work with trade marketing team to implement events and projects for trade sales team
- Prepare annual marketing budget, plan and activity schedule. Ensure effective control of marketing result and adjust marketing strategy
- Compile marketing reports and prepare write ups for events and promotions
- Plan monthly order replenishment with logistic team for agency brands; monitor shipment and inventory to ensure sufficient stock level
- Handle any ad hoc duties as required
Job Requirements:
- Degree holder in Business Administration or Marketing related disciplines
- Minimum 8 years’ related experience with 2 to 3 years in a managerial position
- Experience from wine or FMCG industry with WSET level 2 or above is preferable
- Good business sense in strategic planning and analytical skills, attention to details
- Good marketing knowledge and understanding of both B2B and B2C market channels
- Strong English copy writing skills, as well as fluent in spoken English, Cantonese and Mandarin
- Strong event management, planning, organization and negotiation skills
- Familiar with digital marketing (email and website) and social media platforms
- Dynamic, proactive, creative and good team player
- Good command of Microsoft Office (Excel, Word, and PowerPoint)
We offer attractive remuneration package commensurate with qualifications and experience for the right candidate.
To apply, please submit your application with full resume and expected salary by clicking "APPLY NOW".
(The personal data provided will only be used for recruitment and employment-related purposes. All personal data provided will be treated in strict confidence. All applications may be considered for other suitable position(s) in the Kuok/Kerry Group and its subsidiary/ associated companies.
For correction of or access to personal data after submission of the application or enquiries on recruitment matters, please contact Human Resources Department by email to [email protected].
Information on unsuccessful candidates will normally be destroyed after 12 months from the date of application.)
Company Info
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