Company Overview:

Converse is a world famous and innovative leader in the sports industry, dedicated to delivering exceptional experiences to sports enthusiasts around the world. We are seeking a skilled Digital Marketing Specialist to join our team and help us elevate our online presence, engage with our audience, and drive growth through effective digital strategies. 

Responsibilities:

Develop and Execute Digital Marketing Campaigns:

Create, implement, and manage digital marketing campaigns across various platforms, such as social media, display advertising, and search engine marketing.

Collaborate with cross-functional teams to align campaigns with business objectives, ensuring consistent messaging and branding.

Social Media Management:

Work with Agency to manage and curate content for our social media channels, including Instagram and Facebook.

Monitor trends, work with agency to engage with followers, and respond to comments, messages, and inquiries in a timely manner.

Content Creation:

Generate compelling and relevant content, including articles, blog posts, videos, infographics, and more, to engage our target audience.

Coordinate with designers, copywriters, and other team members to create visually appealing and informative content.

Collaborate with GC supporting function and leverage the right source to engage target consumers.

SEO and SEM:

Optimize website content for search engines to improve organic visibility and drive relevant traffic.

Manage paid search campaigns (Google Ads, etc.) to maximize ROI and achieve campaign objectives.

Analytics and Reporting/Budget Planning:

Monitor key performance indicators (KPIs) to measure the effectiveness of digital marketing efforts.

Work with GC partner to plan seasonal campaign and maximize limited budget to increase brand voice.  

Provide regular reports and insights on campaign performance, suggesting actionable improvements.

Stay Current with Industry Trends:

Stay up-to-date with the latest digital marketing trends, tools, and best practices within the sports industry to ensure a competitive edge.

Space planning

Responsible for store opening/renovation, negotiate with agency to have cost-efficiency quotation. 

Visual merchandising and retail marketing

Supervise VM specialist to deliver the GC guideline of store marketing and campaign.

 Qualifications:

·        Bachelor's degree in Marketing, Business, or related field.

·        Proven experience as a Digital Marketing plus with event planning execution experience or similar role in the sports or retail/consumer product industry.

·        Has experience with visual merchandising and retail marketing is a plus.

·        Has experience for space planning and store opening is a plus.

·        Proficiency in digital marketing tools and platforms, including Google Analytics, social media management tools, email marketing platforms, and more.

·        Strong understanding of SEO, SEM, content marketing, and social media strategies.

·        Excellent written and verbal communication skills.

·        Creative thinker with the ability to develop engaging and innovative campaigns.

·        Data-driven mindset with the ability to analyze data, draw insights, and make data-backed decisions.

·        Passion for sports and fashion and a strong understanding of the sports industry landscape.

·        Has connection of media, fashion & KOL is a plus

·        Work insentiently while has great team collaboration spirit.

·        Well budget management experience.

·       Immediately available is a PLUS.

·        Fluent in English and Immediately available is a PLUS.

Interested parties please send your detailed resume with expected salary to the Human Resources Department.

NIKE is an equal opportunity employer. 

Personal data collected will be used for recruitment-related purpose only.