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Marketing Executive (Xiaohongshu & Douyin)

Aristo Watch & Jewellery limited

  • Company Industries:Others

Job Information

  • Post Date:2024-04-29
  • Location:Tsim Sha Tsui
  • Employment Type:Full time
  • Job Function:Digital  Search  Marketing  

Job Description

Do you have a passion for social media and a pulse on the latest Chinese trends? Are you a creative go-getter who thrives in a fast-paced environment? If so, then we want you!

We are looking for a talented and independent Marketing Executive to join our team and spearhead our social media marketing efforts on Xiaohongshu and Douyin. You will be responsible for developing and executing creative strategies to drive brand awareness, engagement, and sales through these powerful platforms.

Job Highlights

  • Minimum 1-2 years of experience in social media marketing
  • Strong understanding of Chinese social media landscape and consumer behavior.
  • Five-day work week

 

Job Description

Aristo Watch is a leading luxury watch company headquartered in Hong Kong. We specialize in top luxury watch brands such as Rolex, Patek Philippe, and Richard Mille. We are expanding our branch stores globally and reinforcing our online marketing efforts. If you are passionate about luxury brands and want to have self-development in e-commerce marketing field, join us now!
 

Responsibilities

  • Develop and implement creative content strategies specifically tailored for each platform. This could include short-form videos, livestreams, influencer collaborations, user-generated content campaigns, and more.
  • Build and manage relationships with key opinion leaders (KOLs) and influencers on Xiaohongshu and Douyin.
  • Create high-quality and engaging content (text, images, and videos) that resonates with the target audience.
  • Conduct research on Xiaohongshu and Douyin trends, competitor analysis, and target audience insights.
  • Manage campaign budgets and track performance metrics (impressions, clicks, engagement, conversions).
  • Analyze campaign data and generate reports to measure success and identify areas for improvement.
  • Stay up-to-date on the latest social media trends and adapt strategies accordingly.
  • Collaborate with internal teams (design, sales, product) to ensure brand consistency across all platforms.
     

Requirement

  • Minimum 1-2 years of experience in social media marketing, preferably with a focus on Xiaohongshu and Douyin.
  • Proven track record of developing and executing successful social media campaigns.
  • Strong understanding of Chinese social media landscape and consumer behavior.
  • Excellent written and verbal communication skills in Mandarin Chinese.
  • Highly creative and results-oriented with a passion for storytelling.
  • Independent worker with a strong sense of initiative and ownership.
  • Excellent analytical and problem-solving skills.
  • Ability to work effectively under pressure and meet deadlines.
  • Team player with a positive and collaborative attitude.
  •  

We offer a competitive salary and attractive incentives. If you're a creative and independent marketing whiz who is passionate about social media, we encourage you to apply!

Company Info

Aristo Watch & Jewellery limited

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