As a market leader in the medical aesthetic industry, Neo Derm is committed to deliver the best skincare, health care products and treatments through our 28 centres in prime locations in Hong Kong and Shanghai.
We are now welcoming an Assistant Product Manager to be the masterminds behind our health care brand (Vigene) and drive the overall strategies in ensuring our products appease to the company’s target customers.

Responsibilities

• Take initiation on formulating marketing campaigns both from an on-line (Gratus) and off-line (Centre, Retail Shop, and OTC) perspectives based on the business objectives
• Provide Public Relations to optimize influencer programs and align against strategic consumer experience objectives
• Responsible for the designated brand marketing campaign, analyzing business data, planning & execute digital communication including segmentation, wise use of influencers on content direction and paid channel amplification
• Leads consumer engagement best practices and optimizes social media program across owned social properties
• Work with team on KOL, bloggers and influencers engagement, content partnership strive to generate higher social WOM and social mentioning
• Manage the network specialists in-house, guides their day-to-day contents directly engage with consumers, identifies and cultivates brand advocates to maximize opportunities to generate contents
• Analyze consumer data to identify and tackle unmet needs (Jobs-To-Be-Done), refine user segmentation and develop engaging personalized marketing contents
• Monitor business, campaign and conversion performance so that adjustments and improvements could be executed in a timely manner

Skills and Qualifications
 

• 5+ years of relevant experience with a particular focus on brand/product marketing, communications, digital marketing, and press relations in retail
• Experience in healthcare and FMCG industry will be a plus
• University graduate in Marketing, Business Administration or related disciplines
• Demonstrate relationships with influencers and experience in digital platforms, content development, PR, social media, editorial and consumer marketing
• Creative thinker who can brainstorm innovative ideas/strategies to support brand initiatives with focus on editorial storytelling, influencers and consumer engagement
• Good command in both spoken and written English and Chinese (including Mandarin)
• Excellent team player with the ability to build, foster and nurture supportive relationships with leadership
• Mature, high level of professionalism, agile and highly efficient

We offer competitive remuneration and a comprehensive benefit package that includes worldwide medical cover for staff and dependents, birthday and charity leaves, staff purchase discounts, as well as other allowances to the right candidates. Interested parties please submit your application by clicking ‘Apply Now’.

For more information about Neo Derm, please visit our website:
https://www.neoderm.com.hk

All personal data collected will be treated in strict confidence and be used for recruitment purposes only. Should you not be contacted within 2 months of the closing date of the advertisement, please consider your application to be unsuccessful.