Senior Digital Marketing Officer - Travel Business
Miramar Hotel and Investment Company, Limited
- Company Industries:Others
Job Information
- Post Date:2024-04-30
- Location:Tsim Sha Tsui
- Employment Type:Full time
- Job Function:Marketing Communications
Job Description
Responsibilities:
- Develop and execute digital marketing strategies to achieve brand awareness, lead generation, and customer acquisition goals.
- Create engaging content for social media platforms.
- Utilize email marketing software to design, send, and track campaigns.
- Plan, execute, and optimize email marketing campaigns for lead nurturing and customer engagement.
- Acquire and manage customer databases, ensuring data accuracy and compliance with regulations.
- Create targeted customer segments for effective campaign targeting.
Requirements:
- Degree holder in Business Administration or Commerce with a Major in Marketing.
- At least 2 years in digital marketing, preferably in a similar role with experience in the hospitality and/ or travel industry.
- Strong knowledge of digital marketing strategies, techniques, and best practices.
- Proficiency in digital advertising platforms (Google Ads, Facebook Ads Manager, LinkedIn Ads).
- Experience in email marketing, including planning, execution, and analysis.
- Analytical mindset with the ability to interpret data and derive actionable insights.
- Experience in database acquisition and management is highly desirable.
- Detail-minded, organized, efficient, and self-motivated.
- Proficiency in spoken and written English and Chinese. Chinese word processing skill is advantageous.
- Candidate with less experience will be considered as Digital Marketing Officer.
Attractive remuneration would be offered to the right candidate.
Please send your application and expected salary to Human Resources Department.
Miramar Group is an Equal Opportunity Employer. All information provided will be used for recruitment and other employment-related purposes only. It may be transferred to authorized departments within the Group for further processing. All personal data collected during the application process will be kept for 6 months after its completion, and then destroyed.
Company Info
Miramar Hotel and Investment Company, Limited
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