POSITION SUMMARY

The position is the brand owner of smaller scale franchise of retail marketing team. He/She is responsible for planning and execution of brand strategies and marketing plans of assigned franchise with minimum supervision. 

POSITION RESPONSIBILITIES

• Plan, develop and execute marketing initiatives including deliverables, meeting and events, sponsorships and corporate branding programs to drive brand awareness and business growth
• Manage external partner and/or vendor to execute marketing initiatives
• Monitor product growth and lifecycle management, forecast revenue and operating expenses
• Collaborate with functional teams to ensure marketing initiatives comply with PV reporting, CEP registration, FCPA, VMAP etc.
• Collaborate with medical & field force on KOLs’ endorsement and engagement activities 
• Act as cross-functional brand coordinator across field force, medical, compliance, legal, regulatory, corporate affairs etc.
• Measure and report on campaign performance and assessing KPIs and ROI.
• Formulate, consolidate, and analyze market data to measure brand performance
• Providing training to field force on product knowledge, positioning, and prioritization.

WORKING RELATIONSHIPS

• Report to Senior Retail Brand Manager
• Coordinate with cross-functional teams for effective campaign management
• Establish and maintain partnerships with key stakeholders’ network (internal and external) 

FINANCIAL & PEOPLE ACCOUNTABILITY 

• No direct revenue responsibility 
• Monitor A&P spending assigned to the franchise
• Individual contributor

EDUCATION AND EXPERIENCE

• Bachelor’s Degree  
• 3 years marketing experience
• Experience managing A&P spending
• Exposure in healthcare/ pharmaceutical industry is a plus

TECHNICAL SKILLS REQUIREMENTS

• Independent and proactive
• Attention to detail and good problem-solving skills
• Excellence interpersonal skills for cross-function coordination
• Agility to work in a dynamic business model to support overall organizational growth
• Positive attitude, ability to drive change and growth mindset 

Candidates with more experiences may be considered as Associate Retail Brand Manager.

Benefit and Others

• Double Pay
• Five-day work week
• Life insurance
• Medical insurance
• Education allowance