SEM Specialist
Stylevana
- Company Industries:Others
Job Information
- Post Date:2024-05-01
- Location:Kwai Hing
- Employment Type:Full time
- Others:eCommerce - Asian Beauty Products
Additional headcounts, 5-min walk to Kwai Hing MTR - Job Function:Digital Search Marketing
- Benefits:5-day work, Double Pay, flexible working hour, Birthday Leave
Job Description
Join us & Be eCommerce Innovators
Are you looking to be part of revolutionizing online shopping behaviour and experience? We are a well-esteemed eCommerce company that operates multiple eCommerce websites internationally. We are now looking for potential talent to help us expand our new beauty and fashion business worldwide and to build brand awareness and sales revenue.
Key Job Responsibilities:
- Manage all Stylevana’s Google Ads accounts
- Execute tests, collect and analyze data, identify trends and insights in order to achieve maximum ROI in paid search campaigns
- Track, report, and analyze website analytics and PPC initiatives and campaigns
- Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies
- Optimize copy and landing pages for paid search engine marketing campaigns
- Perform ongoing paid keyword discovery, expansion and optimization
- Research and analyze competitor advertising links
- Prepare regular reports on the performance comparison by using different platforms, Google ads, GA4 and also company’s internal report system to measure the SEM campaign’s effectiveness
- Regular meet up with Google account managers, evaluate Google’s advices on the Google Ads changes and new Google products, provide solid implementation plan if they are aligned with company goal
- Liaise with account managers on any SEM account issue, including Ads account, merchant center etc, to solve the issue in timely manner
- Work closely with eCommerce Team on pricing, product deals to reflect on SEM campaigns consistently
- Handle SEM related ad hoc tasks assigned by Manager
- Bachelor degree or above in Marketing/ Business/ eCommerce or related disciplines
- 3 years or above solid SEM experience and success managing PPC campaigns across Google, Yahoo and Bing
- Well-versed in performance marketing, conversion, and online customer acquisition
- Willing to try and initiate new ideas with practical sales and cost forecasting
- Candidate with SEO experience will be an advantage
- Able to work independently and under pressure, as well as cooperate with different departments and stakeholders to achieve company goals
- Excellent command of written and spoken English, Cantonese
We offer friendly team environment, good career prospect, also attractive remuneration package including discretionary bonus incentive, together with other benefits like five-day work week, flexible working hours, double pay, medical and dental insurance. Interested parties please send full resume with available date, present and expected salary by clicking “Apply Now” for an interview.
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