Responsibilities:

• Lead and manage a dynamic team of marketing professionals to strategically formulate and execute marketing campaigns and initiatives for HKTDC trade and public fairs. 
• Plan, create, and manage integrated marketing campaigns across various channels, including digital marketing, social media, email marketing, advertising, and public relations.
• Co-ordinate and manage media events including press conferences and media interviews engaging local, Mainland and overseas media to promote HKTDC trade and public fairs. 
• Create compelling and persuasive marketing contents, including website copy, press materials, videos, promotional materials, and social media posts, under a consistent brand image and visual identity according to guidelines.
• Implement strategies to attract and engage target audiences, including buyers, exhibitors, sponsors, attendees, and industry professionals.
• Utilise digital marketing tools and techniques such as SEO, SEM, and social media advertising to drive online visibility and generate leads.
• Collaborate with cross-functional teams to develop promotional plans for exhibitions and events, ensuring maximum exposure and attendance.
• Oversee the production of marketing collateral, including brochures, banners, signage, and promotional items.
• Conduct market research and competitor analysis to identify industry trends, target audience preferences, and opportunities for growth.
• Develop and manage the marketing budget, ensuring cost-effective strategies and optimal allocation of resources.
• Monitor and analyse marketing campaign performance, using key metrics and analytics tools to measure the effectiveness of marketing initiatives.
• Foster a collaborative work environment, coordinating with cross-functional teams such as business development, buyer engagement, business planning and creative to ensure effective teamwork and seamless execution of marketing initiatives.
• Collaborate and maintain relationships with buyers, exhibitors, sponsors, industry associations, media partners, and other stakeholders to maximise promotional opportunities.

Requirements:
 

• University graduate with a minimum of 8 years’ solid managerial experience, preferably with sizable organisations, in marketing communications and related area
• Strong inclination and understanding of Hong Kong economy, trade and business arena covering various industries, and markets and business opportunities for Hong Kong
• Excellent command of written and spoken English and Chinese.  Fluent in Putonghua
• Proficiency in digital marketing techniques and tools, including SEO, SEM, social media platforms, and email marketing software.
• Experience in managing marketing campaigns across multiple channels, including online and offline channels.
• Strong analytical skills and the ability to interpret data and metrics to make informed marketing decisions.
• Creative thinking and problem-solving skills, with the ability to develop innovative marketing strategies.
• Strong project management and organisational skills, with the ability to manage multiple priorities and meet deadlines.
• Strong leadership and team management skills, with the ability to collaborate effectively with cross-functional teams.

 Remuneration and Benefits

The successful candidate will be offered a two-year contract with prospects for renewal upon expiry. Salary will be commensurate with qualifications and experience, plus an appropriate contract-end gratuity. Medical benefits and annual leave will be offered.

Application Procedure:

If you want to join our team, please complete the application form on our website at http://www.hktdc.com/careers.html [link removed].  Those who do not hear from us within EIGHT WEEKS after the closing date may assume their applications were unsuccessful.

All information provided by applicants will be treated in strict confidence and used only for recruitment purposes. Applicants may be considered for other suitable positions within the Council.  Their personal data will be destroyed six months after the selection is finalised.