Assistant Digital Marketing Manager
Memoriki Limited
- Company Industries:Others
Job Information
- Post Date:2024-05-01
- Location:Ngau Tau Kok
- Employment Type:Full time
- Job Function:Digital Search Marketing
Job Description
Established in 2009, Memoriki Limited is a wholly-owned subsidiary of ME2ON Co., Ltd. (201490:KOSDAQ). Founded by a group of seasoned internet professionals with strong expertise in network marketing, technology, game development, and operations, we have achieved notable recognition and success in the industry within a short period of time, whether in the early days of web-based games or the recent surge in mobile gaming. We are also a leading application developer and game publisher in Asia, with over 35 million international users across major platforms.
Responsibilities:
- Develop innovative and creative strategies to drive user growth and revenue across global markets through various marketing channels.
- Optimize media buying for user acquisition (UA) and re-marketing campaigns to enhance ROI efficiency.
- Monitor and control marketing budget allocations and campaign timelines.
- Lead marketing automation strategies and execute omnichannel campaigns.
- Collaborate with the product team to implement daily digital tactics effectively.
- Coordinate with the design team to oversee concept development, writing, design, and production aligned with strategic objectives.
- Manage relationships with advertising partners and agency accounts.
- Plan and execute social media campaigns to expand brand outreach and engagement.
- Conduct regular data analysis, market research, and reporting to derive actionable insights.
- Utilize analytical and data-driven insights to support brand growth and achieve KPIs.
Qualifications & Skills:
- Bachelor’s Degree in Business, Marketing, Advertising, eCommerce, or related fields.
- 3-5 years of experience in Digital Marketing, preferably in gaming, tech, or startups.
- Proficient in mar-tech, digital marketing platforms (Meta ads, Google ads, Apple Search Ads, DSP, etc.), social media management, automation tools, ASO, SEO, data tracking, and Google Analytics.
- Experience in email marketing including planning, execution, and analysis.
- Proficient in written and spoken English and Chinese; Japanese language proficiency is advantageous.
- Strong analytical and reporting skills.
- Ability to prioritize workload, manage multiple projects, and meet deadlines.
- Independent worker with a strong sense of ownership and accountability, while also excelling in a team setting.
- Excellent communication, collaboration, and planning skills.
- Detail-oriented, organized, efficient, and self-motivated.
- Candidates with less experience will be considered for the role of Senior Digital Marketing Executive.
In this position, you will directly report to the Marketing Lead and collaborate closely with internal stakeholders, headquarters, and agencies to foster user growth and meet business KPIs. The ideal candidate should possess extensive experience and expertise in digital marketing platforms, strategies, and implementation. This role demands a detail-oriented, data-driven mindset, along with a track record of achieving user growth and hands-on project management experience.
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