Description :

• Responsible for the planning and execution of strategic & tactical actions on various aspects for the brand's official website
• Work closely with internal sales teams and external parties to ensure excellent execution of marketing initiatives
• Have in-depth understanding of social media platforms(Facebook, IG, Google, Youtube etc...)
• Responsible for screening and collaborating with high-quality KOLs /KOCs, while managing the balance between promotional effectiveness and collaboration costs
• Connect with professional media organizations or editors for business cooperation and develop PR partnership strategies
• Establish a high-quality media resource library that aligns with the company's brand strategy
• Monitor key competitor activities and market trends.
• Handle ad hoc projects as assigned

Requirements :

• Bachelor's degree or higher 
• Hong Kong locals, fluent in spoken and written Cantonese, English and Chinese, overseas study or work experience better
• More than 2 years of experience in business and marketing development, influencer promotion and PR
• Possesses a strong brand awareness, in-depth understanding of overseas social media ecosystem and digital industry, adept at capturing social dynamics, hot topics, and trends, capable of accurately grasping content direction
• Possesses strong data analysis skills, and logical reasoning abilities
• Self-driven, energetic, well-organized and able to play as a good team-player
• Experience in copywriting planning and Digital enthusiasts will be highly favored