[Ref. No.: 3/03BMOMP-PEC/HKTDC] 

Responsibilities:

• Plan, execute and co-ordinate effective product-specific marketing activities to promote a wide range of merchandise listed on the hktdc.com Small-Order Zone to international buyer community
• Identify new and effective marketing channels to expand the reach of promotion of online transaction to potential buyers overseas
• Analyse the sourcing pattern of international buyers and product trends to devise effective merchandise promotion campaigns to target both online buyers and buyers visiting Hong Kong during trade fairs
• Achieve the assigned sales target on the volume and value of online transaction to sustain the growth
• Formulate country-specific and product-specific promotion strategies and devise new sales and marketing channels
• Identify merchandise with high sales potential and for an integrated buyer promotion and sales generation
• Conduct regular briefings/interviews to promote the platform and collect feedback and success stories from buyers
• Conduct regular merchandise sales report and forecast 
• Manage a merchandise promotion budget and ensure its ROI
• Assist in other online and offline marketing activities of the team
  

Requirements:

• University graduates with at least 5 years of working experience mainly in the area of online sales and marketing
• Solid experience in digital marketing including Search Engine Marketing, eDM campaigns, social media campaigns for promoting a wide spectrum of consumer products
• Proven experience in driving up sales volume for online E-Commerce platform preferably in a B2B perspective
• Experience and knowledge in international trade a plus
• Good business acumen with a strong commitment to achieving a sales target
• Independent, willing to accept new challenge and responsibilities, and a good team player
• Good communication skills in both English and Chinese
• Proficient in MS applications 

Remuneration and Benefits:
The successful candidate will be appointed on a two-year renewable contract basis. Salary will be commensurate with qualifications and experience. A competitive remuneration and benefits package, including contract-end gratuity, annual leave, medical and dental benefits, will be offered.

Application Procedure:
If you want to join our team, please complete the application form on our website at http://www.hktdc.com/careers.html on or before 25 April 2014.  Those who do not hear from us within EIGHT WEEKS after the closing date may assume their applications were unsuccessful.

All information provided by applicants will be treated in strict confidence and used only for recruitment purposes. Applicants may be considered for other suitable positions within the Council.  Their personal data will be destroyed six months after the selection is finalised.

The Hong Kong Trade Development Council (HKTDC), the statutory organisation promoting Hong Kong’s external trade, seeks dynamic, high-caliber and experienced professionals to join our Exhibitions Department. To strengthen Hong Kong's role as Asia's international business platform, we organise more than 30 world-class international trade fairs in Hong Kong each year.  These fairs, which cover various industries and sectors, create opportunities for companies to promote their products or services to buyers from all over the world.