IDP Education is a world leader in international student placement services. Our global network of 89 offices helps students from 30 countries to study in Australia, Canada, New Zealand, the USA and the UK.

IDP Education is also a proud co-owner of IELTS (International English Language Testing System). Since its launch in 1989, IELTS has become the world’s most popular high-stakes English language proficiency test.  IELTS is accepted as evidence of English language proficiency by over 9,000 organizations worldwide. Last year, more than 3 million tests were taken globally.

We are now looking for high calibre candidates to join our dynamic team. 

Job Duties:

Work closely with the Marketing Lead to develop, plan, and formulate effective marketing tactics, strategies, campaigns & events with the alignment of business and branding objectives.

• Digital Marketing
  • Create and implement strategic marketing initiatives and campaigns to drive Student Placement and IELTS businesses through - both offline and online channels.
  • Build marketing and PR campaigns to increase brand awareness for IDP and IELTS.
  • Manage and execute digital marketing campaigns (SEO, SEM, website management, social media, KOL, KOC, content marketing and digital marketing campaign management).
  • Track and evaluate the effectiveness of all online marketing campaigns.
• Event Marketing
  • Assist year-round events operations (coordinate vendors, event production, schedule, logistics).
  • Maintain good relationships with internal and external parties in order to tailor-make different events for different destinations.
  • Source and negotiate with service providers including production house, agency, and premiums.
  • Provide assistance on ad-hoc projects as required.

Requirements:

• Degree holder, major in Advertising, Marketing, Business Studies, or relevant disciplines.
• At least 3 years of relevant working experience in promotions and event management
• Passion for winning, creative, strategic/conceptual thinking, collaboration, ability to problem solve, result and data drive, and action-oriented.
• Good knowledge of the online marketing landscape with hands-on experience in SEM & SEO and Google Analytics 360 Suite (Analytics & Tag Manager)
• Have a solid track record of successful brand management and/or marketing campaigns that generated new opportunities.
• Good communication skills, including fluency in written and spoken English and Chinese.
• Knowledge in Adobe Creative Suite (Illustrator & Photoshop) will be a plus and web analytics, SEO and SEM preferred.
• Hands-on experience in the latest digital and social media platforms (Facebook, Instagram, LinkedIn, WeChat, RED, etc) 
• Experience in digital marketing agency is a plus.

A competitive salary commensurate with qualifications and experience will be offered. 

Application: Please click “Apply Now” or email detailed resume, covering letter, present and expected salary to [email protected]

Website: www.idp.com/hongkong 

Personal data collected will be used for recruitment purpose only.

We are an Equal Opportunities employer and welcome applications from any member of the community who meets the selection criteria for the position.