Objective of the job
 

Responsible business units:  

• Mercedes passenger vehicles -sales and after sales 
• Mercedes commercial vehicle – sales and after sales 
• Mercedes Pre-owned cars sales 
• And possibly other car brand within the group

Key responsibilities

1.  Customer Segmentation and Targeting

• To be responsible in maintaining as well as constant testing / reviewing the segmentation model
• Take ownership in customer targeting for marketing communications (such as eDM, SMS, call list), for more personalization, higher relevance to our members

2. Customer Analytics

• Perform customer segmentation and profile analysis through statistical modelling or data mining, to deep drive into customer persona and needs
• Provide customer analysis and drive insights and recommendations from the results to address business questions; as well as new business opportunities
• Conduct campaign evaluations, measure effectiveness and provide recommendations to improve future response/ ROI
• Identify market trends and insights to optimize sales and business performance

3. Data Management

• To work with cross-team and external parties on the development of CRM system (Salesforce - CRM cloud and Marketing cloud), such as user requirement gathering, UAT and implementation, etc.
• Manage the database integration in CRM system, to provide better visibility of customer data throughout the journeys
• Build dashboards / automate reports to monitor the member activities & KPIs, as well as improve efficiency and data quality
• To support on all IT related enhancements, such as loyalty program system, marketing related system

Requirement
 

• University Graduate in Mathematics, Data Science, Computer Science or equivalent discipline will also be considered 
• 2+ years’ experience in Data Analytics, CRM or loyalty marketing, fresh graduate will also be considered
• Experience in data modelling (in any industry) is preferred
• Proficient in programming languages like SQL, Python, Power BI
• Strong analytical skills with business and numerical sense
• Able to deliver impactful communications on-time and accurately
• Multi-tasking, prioritized & efficiency in coordinating supporting functions
• Strong project management skill with the ability to manage, implement and analyze various initiatives in a fast-paced environment
• Excellent interpersonal skills and writing skills in English and Chinese

Competitive remuneration package including 5-day work week will be offered to the right candidates. Interested parties please click the below "Apply Now" button.

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Zung Fu is an equal opportunity employer. We are committed to creating a diverse and inclusive environment and do not discriminate on the grounds of race, disability, family status, sexual orientation or any other legally protected factors.

Zung Fu is also dedicated to treat each other fairly, impartially and with respect at all times.

Please let us know if you need a special accommodation or disability support service arrangement during the recruitment process at any time.