Growth Marketing Manager – Asia
AS Watson Retail (HK) Limited
- Company Industries:Others
Job Information
- Post Date:2024-05-12
- Location:Whampoa Garden
- Employment Type:Full time
- Others:To support the development of a new media brand
To enhance the media landscape for various markets
Regional exposure to wo - Job Function:Digital Search Marketing
Job Description
Come and join a Winning Team
Be Remarkable. Be Yourself!
Why Should You Join Us?
At AS Watson, we believe in our people, in teamwork and the importance of your personal growth. If you are looking for the opportunity to join our award-winning international family with over 16,000 stores across 28 markets in Asia and Europe, the ASW family welcomes you…
You can enjoy :
- Conveniently located in Whampoa, less than 5 min. walk from MTR
- Cozy office with contemporary design
- Comprehensive Medical and Life insurance coverage, including your spouse and children
Role Purpose:
As a Growth Marketing Manager, your primary responsibility will be to drive business development and enhance the overall growth of the company. You will work closely with the internal marketing team and marketing agencies to develop and execute effective media strategies that will increase brand visibility and drive customer engagement both online and offline. Your role will require strong ability in analyzing product and brand performance and identifying opportunities for improvement, as well as a deep understanding of the media landscape for various local markets
A typical day in this Role:
- Product and Brand Performance Analysis: Analyze product and brand performance data to identify strengths, weaknesses, and areas for improvement. Use data-driven insights to develop strategies and tactics to optimize marketing campaigns and maximize ROI.
- Opportunities Proposal: Proactively identify new opportunities for online and offline media campaigns based on market trends, consumer insights, and competitive analysis. Present proposals and recommendations to senior management for consideration.
- Media Strategy: Develop and implement comprehensive media strategies to increase brand awareness, drive B2B customer acquisition, and enhance customer engagement. This includes both online and offline channels.
- Media Landscape Knowledge: Stay up-to-date with the media landscape for various local markets in the region. Understand the trends, consumer behavior, and media consumption patterns to identify the most effective channels and platforms for reaching the target audience.
- Business Development: Collaborate with local marketing and sales teams to identify growth opportunities and develop strategies to expand the company's customer base and market presence.
- Collaboration: Collaborate with cross-functional teams, including marketing, sales, operations, and finance, to ensure alignment and effective implementation of growth strategies.
- Measurement and Reporting: Establish key performance indicators (KPIs) to measure the success of media campaigns and growth initiatives. Provide regular reports and analysis to senior management, highlighting performance, trends, and actionable insights.
- You are required to travel on a quarterly basis to meet stakeholders in South-East Asia in 2024. You’ll typically spend 2-3 days per location to understand the operations better and to meet people. Travel beyond 2024 depends on business needs
This job is a good fit for You if:
- You are a COMMUNICATOR. You have an ability to pick up on people’s underlying motivations and these insights makes you persuasive and inspiring.
- You are a COLLABORATOR. You explore outside resources and develop contacts that may be helpful to the team. You are high energy and outgoing.
Success will depend on:
- Bachelor's degree in marketing, business administration, or a related field.
- Proven experience in business development, media strategy, and brand management within the retail industry.
- Strong knowledge of the media landscape, advertising channels, and platforms for various local markets.
- Proficiency in data analysis and performance measurement, with the ability to translate insights into actionable strategies.
- Excellent communication and presentation skills, with the ability to effectively convey complex ideas to diverse stakeholders.
- Strong analytical and problem-solving skills, with a detail-oriented and results-driven mindset.
- Ability to work in a fast-paced, dynamic environment and manage multiple projects simultaneously.
- Familiarity with e-commerce and digital marketing platforms is highly desirable.
- Experience with market research and competitive analysis is a plus.
What is holding you back?
Don’t miss out on this great chance to shape Your life!
Apply now!
Interested parties, please send your resume with current and expected salary package to our Company’s email.
We are an equal opportunity employer and welcome applications from all qualified candidates. The information provided will be treated in strict confidence and be used only for consideration of your application for relevant/ similar posts within the AS Watson Group.
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