Company Description

Our client is looking for a CRM Manager to join their team.

Responsibilities

• Develop and execute the overall CRM (Customer Relationship Management) strategy for the luxury brand, aligning it with the company's objectives and values.
• Conduct customer segmentation and analysis to identify target customer groups and develop personalized marketing strategies.
• Implement effective customer retention and loyalty programs to enhance customer satisfaction and drive repeat purchases.
• Utilize data analytics and customer insights to optimize customer targeting, positioning, and messaging across various channels.
• Collaborate with cross-functional teams, including marketing, sales, and operations, to ensure CRM strategies are seamlessly integrated into overall business strategies.
• Manage and maintain customer databases and CRM systems, ensuring accurate and up-to-date customer information.
• Monitor and analyze CRM performance metrics, such as customer acquisition, retention, and lifetime value, to identify areas for improvement and make data-driven decisions.
• Lead the development and execution of CRM campaigns, including email marketing, direct mail, loyalty programs, and personalized communications.
• Stay up-to-date with industry trends, emerging technologies, and best practices in CRM to drive innovation and continuous improvement.

Requirements                                           

• Previous experience in CRM management, preferably within luxury industry.
• Strong understanding of customer segmentation, targeting, and positioning strategies.
• Proven track record in developing and executing successful CRM strategies to drive customer engagement, loyalty, and revenue growth.
• Proficiency in utilizing CRM tools, databases, and analytics platforms to extract actionable insights and optimize CRM initiatives.
• Excellent analytical and problem-solving skills, with the ability to interpret data and make strategic recommendations.
• Strong project management skills to effectively plan, execute, and monitor CRM campaigns and initiatives.
• Exceptional communication and interpersonal skills to collaborate with cross-functional teams and effectively convey CRM strategies and objectives.
• Regional exposure and experience working in diverse markets is highly desirable.
• Familiarity with customer privacy regulations and best practices in data management and security.

Interested parties please send your updated resume in WORD format with current and expected salaries (quoting Employer Ref:) to [email protected]