Marketing Officer 

The incumbent works closely with the Assistant Manager of the Fundraising and Communication Department to develop and promote monthly and one-off donation programmes to acquire new donors in the mass market to support the projects implemented in developing countries and the local community. 

PRINCIPAL ROLES AND RESPONSIBILITIES:

• Develop and execute integrated digital marketing campaigns to promote monthly and one-off donation programmes to acquire new monthly/one-off donors via digital fundraising campaigns, TVC, telemarketing, DM, eDM, print ad and other communication channels.
• Explore new partners/new channels /new ways to acquire leads, one-off and monthly donors.
• Assist in engaging new/existing ambassadors to support fundraising campaigns and maintain good ambassador relations. 
• Assist in conducting market and donor analysis for developing effective fundraising strategies. 
• Working with the vendor to ensure the donation platform works smoothly and coordinating function enhancements. 
• Prepare campaign evaluation reports for continuous improvement and planning.
• Occasional travel to the field to collect resources for fundraising purposes and provide support in trip arrangements.
• Performing other duties as assigned by the supervisor  

Skills Required: 

• Degree holder in Marketing or other related disciplines.
• Minimum 2 years working experience in sales and marketing areas, preferably in NGO sectors
• Strong knowledge and experience in online and offline marketing.
• Proficient in written and spoken English and Chinese.
• Good PC skills including MS Word, Excel and PowerPoint, Chinese word processing, and proficiency in using Adobe Photoshop, Illustrator or other graphic software is preferable.

Personal Qualities

• Pro-active and creative
• Result-oriented and KPI driven
• Good analytical and numeric skills
• Enjoy interacting with people with good communication and interpersonal skills
• Independent, multi-tasking, flexible, well-organised and detail-minded
• A passion to work for children

Plan International is an Equal Opportunities Employer. Personal data provided by job applicants will be used strictly under our personal data policy and for recruitment purposes only. Candidates not notified within eight weeks may consider their application unsuccessful.

https://www.plan.org.hk/en/personal-information-collection-statement-for-job-applicants/ 

As a child-centred international development and humanitarian organisation staff member, the prospective candidate will commit to complying with Plan International’s standards and policies related to Safeguarding and PSHEA (Preventing Sexual Harassment, Exploitation and Abuse), gender equality and diversity.  All Plan International staff are expected to uphold the organisation’s values and behaviours in every aspect of their work. 

Personal & Application Information

Please provide the availability, current and expected salary information in your application to the HR Department.

Prospective candidates must undergo a Sexual Conviction Record Check and reference check.

Plan International Hong Kong Limited 國際培幼會

Social Services

INGO NGO