Les Lunes à Deux, a thriving and innovative biscuit brand, is currently seeking to expand its presence into offline markets. With a strong foundation established just two years ago, we have successfully built a reputation for online sales. Now, we are excited to offer an exceptional opportunity for a creative and results-driven individual to play a pivotal role in shaping the future success of our brand.

Want to join a young and energetic environment? We are looking for a Senior Marketing Officer to join our team. You will support the marketing team in executing strategies to enhance brand visibility, drive customer engagement, and increase sales.

If you are creative and with good communication skills, come and join our team!

Responsibilities

• Collaborate with the team to develop and implement marketing campaigns, both online and offline, to promote our products.
• Manage and update the company's website, ensuring accurate product listings, engaging content, and a seamless customer experience.
• Conduct market research to identify industry trends, customer preferences, and competitive landscape, providing insights for marketing strategies.
• Assist in creating compelling marketing content, including social media posts, blog articles, email newsletters, and promotional materials.
• Monitor social media channels, respond to customer inquiries, and engage with the online community, fostering positive brand interactions.
• Analyze marketing data, including website traffic, conversion rates, and customer feedback, to measure campaign effectiveness and identify areas for improvement.
• Coordinate with internal teams, such as sales, operations, and product development, to ensure alignment and consistency in marketing initiatives.
• Stay updated with emerging marketing trends, digital technologies, and industry best practices, making recommendations for innovative marketing strategies.

Requirements

• Bachelor's degree in Marketing, Business Administration, or a related field.
• Proven experience in marketing roles, preferably within the F&B or E-commerce industry.
• Proficiency in Shopify or similar e-commerce platforms, with a strong understanding of website management and product listing optimization.
• Excellent written and verbal communication skills, with the ability to create engaging marketing content and effectively communicate with customers and stakeholders.
• Strong analytical skills, with the ability to interpret data, track performance metrics, and make data-driven decisions.
• A customer-centric mindset, with the ability to understand customer needs, preferences, and behaviors to drive impactful marketing strategies.
• Highly organized, detail-oriented, and capable of managing multiple projects simultaneously in a fast-paced environment.
• A creative thinker with a passion for innovation and staying ahead of marketing trends in the digital space.