Responsibilities

• Develop and implement a data-driven digital marketing strategy aligned with overall business goals.
• Manage all aspects of SEO (Search Engine Optimization), including keyword research, on-page optimisation, and link building. (Baidu, Google, etc)
• Manage and grow our social media presence across all relevant platforms. (WeChat, Weibo, Douyin, Instagram, Facebook, etc)
• Create and execute engaging email marketing campaigns to nurture leads and drive sales.
• Analyse website traffic and campaign performance using analytics tools (e.g., Baidu Analytics, Google Analytics).
• Generate reports and identify areas for improvement across all marketing channels.
• Stay up-to-date on the latest digital marketing trends and best practices.
• Collaborate with other departments, such as product, sales and operations, to ensure all marketing efforts are cohesive.

Qualifications

• Bachelor's degree in Marketing, Communications, or a related field (preferred).
• A minimum of 5 years of experience in digital marketing, with a focus on e-commerce, and a proven track record of success in the Chinese market.
• Strong understanding of SEO, social media marketing, and email marketing.
• Proven track record of success in driving traffic, conversions, and sales through digital channels.
• Excellent analytical skills and experience with data analysis tools like Baidu Analytics and Google Analytics.
• Excellent communication, writing, and presentation skills in English and Mandarin Chinese.
• Ability to work independently and as part of a team in a fast-paced environment.
• Passion for ecommerce and a deep understanding of the online customer journey.

Bonus Points

• Experience with marketing automation platforms.
• Experience with conversion rate optimisation (CRO).
• Experience with content marketing strategies for the Chinese market.
• Working knowledge of web design and development principles.

We offer excellent career opportunities, attractive remuneration and generous fringe benefits to the successful candidates. Interested parties, please send your full resume with salary expected via email to recruit. hk @bluebellgroup. com for interview.

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