Responsibilities:

• Develop and execute digital marketing campaigns to drive brand awareness, generate leads, and new customer acquisition
• Create, manage, and optimize paid digital advertising campaigns, including search engine marketing (SEM), display, and social media advertising campaigns, to meet specific marketing objectives
• Manage social media platforms (Facebook, Instagram, WeChat, XiaoHongShu) and develop engaging content aligned with brand guidelines and audience preferences.
• Test different digital marketing initiatives to achieve respective campaign performance target e.g. sales, traffic, lead volume etc
• Analyze digital marketing and social media campaign performance using various analytics tools, such as Google Analytics 4, Facebook Business Suits, etc. to identify trends, evaluate ROI, and recommend optimizations
• Monitor social media channels, respond to user comments and inquiries promptly, and maintain a positive brand image online
• Collaborate with cross-functional teams, including design & video production team to create compelling digital assets that align with campaign objectives and brand guidelines
• Work closely with external agencies on campaign execution and optimization to achieve campaign objectives
• Stay up-to-date with the latest digital marketing trends, emerging social media platforms, and industry best practices to drive innovation and enhance campaign effectiveness

Requirements:

• Bachelor degree in marketing, digital, business or related fields
• 5- 6 years’ experience in digital marketing, in house or agency
• Strong analytic skills, sensitive to numbers including web analytics and user behavior. Hands on experience in managing data and familiar with Google Analytics 4
• Strong knowledge of various digital marketing channels such as SEM, Social, Display etc.)
• Strong campaign planning and project management skills, with good attention to details
• Strategic and creative mindset, able to bring new ideas.
• Proficiency in using digital marketing tools, such as Google Analytics 4, Google Ads, Facebook Ads Manager, and social media management platforms. Experienced in WeChat & XiaoHongShu management platform will be an advantage.
• Proven results/ ROI in executing digital marketing campaigns.
• Good communication and presentation skills
• Cantonese/ Traditional Chinese and English language skills preferred

Interested parties please apply with full resume stating present and expected salary.

SmarTone is an equal-opportunity employer.  All data supplied will be kept in strict confidence and will be used for employment related purpose.  We may transfer such data to any agent, contractor or third party who provides services to us with respect to matters relating to your application. Only short-listed candidates will be contacted.

 You are welcome to visit our website : smartone.com [link removed]