IDP Education is a world leader in international student placement services. Our global network of 89 offices helps students from 30 countries to study in Australia, Canada, New Zealand, the USA and the UK.

IDP Education is also a proud co-owner of IELTS (International English Language Testing System). Since its launch in 1989, IELTS has become the world’s most popular high-stakes English language proficiency test.  IELTS is accepted as evidence of English language proficiency by over 9,000 organizations worldwide. Last year, more than 3 million tests were taken globally.

We are now looking for high-caliber candidates to join our dynamic team. 

Job Duties:

• Work closely with the Marketing Lead to develop, plan, and formulate effective marketing tactics, strategies, campaigns & events with the alignment of business and branding objectives.
• Create and implement strategic marketing initiatives and campaigns to drive Student Placement and IELTS businesses through digital marketing channels.
• Manage and execute digital marketing campaigns (SEM, social media, KOL, KOC, YouTube, and content marketing).
• Communicate with potential KOL, KOC for potential partnership, coordination and execution of promotional campaign.
• Manage digital media planning, purchasing, and backend operations for platforms like Google Ads and Facebook Ad Manager, including campaign setup and optimization when required.
• Partner with external entities such as digital media agencies to achieve media performance KPIs.
• Prepare regular reports on digital ad performance, analyze data to extract insights, and provide optimization suggestions.
• Assist year-round events operations (coordinate vendors, event production, schedule, logistics).
• Maintain good relationships with internal and external parties in order to tailor-make different events for different destinations.
• Provide assistance on ad-hoc projects as required.

Requirements:

• Bachelor Degree holder or above in Journalism & Mass Communications, Marketing, Multimedia or other related disciplines; 
• At least 3 years of relevant working experience in digital marketing.
• Passion for winning, creative, strategic/conceptual thinking, collaboration, ability to problem solve, result and data drive, and action-oriented.
• Good knowledge of the online marketing landscape with hands-on experience in SEM & SEO and Google Analytics 360 Suite (Analytics & Tag Manager)
• Hands-on experience in the latest digital and social media platforms (Facebook, Instagram, LinkedIn, WeChat, RED, etc.) 
• Knowledge in Adobe Creative Suite (Illustrator & Photoshop) will be a plus and web analytics, SEO and SEM preferred.
• Have a solid track record of successful brand management and/or marketing campaigns that generated new opportunities.
• Good communication skills, including excellent skill in written and spoken English and Chinese.
• Experience in digital marketing agency is a plus.

A competitive salary commensurate with qualifications and experience will be offered. 

Application: Please email detailed resume, covering letter, present and expected salary to [email protected]