The Senior Digital Marketing Manager is responsible for the day-to-day management of online and offline marketing campaigns, display and social advertising strategies. This role will be responsible for creating and optimizing paid media channels to support digital department growth goals. He /she will work closely with production teams to conceptualize and acquire all digital assets necessary for his respective platforms.

Responsibilities :

• Using the current assets as a starting point, to develop strategies to effectively reach the target audience and marketing goals. 
• Responsible for managing and monitoring all paid media campaigns on specific channels of media buying.
• Guide content teams to follow best SEO practices for their markets bespoke content 
• Analyze real-time performance data and optimize at a granular level 
• Conduct keyword research to guide content teams for their specific markets  
• Launch and manage several PBN’s, including acquisition of all assets through internal and external providers    
• Keep abreast of SEO movements, including algorithm changes, and to push the limits but to be risk-averse to penalties. 

Requirements:   

• Proven experience as SEO Manager, Head of Search or similar role. 
• At least 5 years hands-on experience with proven record of driving first page Google rankings 
• In-depth knowledge of all SEO tactics, including, grey, white and black hat. 
• Experience in Fintech industry is a huge plus 
• Knowledge of standard and current SEO practices, with a clear experience in working with front end developers, content teams and commercial managers.   
• Knowledge of HTML/CSS.   
• Familiarity with relevant tools (e.g. Conductor, Screaming Frog, MOZ) and web analytics tools (e.g.Google Analytics, WebTrends).   
• Strong organizational and leadership skills. 
• Analytical mindset with numerical aptitude.