Responsibilities :

• Plan and execute online campaigns on marketing platforms such as Google, Facebook and Instagram ads, and optimize performance across all stages of the conversion funnel
• Responsible to source and manage KOC/KOL of Xiaohungshu platform.
• To manage and monitor the day-to-day performance of social and online marketing platforms
• Proactively manage social media platform to drive customer engagement
• Analyze and report marketing performance of digital platforms
• Conduct research to gain access to up-to-date market trends in the digital industry and bring in new ideas to enhance the digital & content marketing plan
• Create/Edit search engine optimized (SEO) /SEM and social media content including articles, videos, infographics, and visuals, while maintaining a well-managed content calendar.
• Conduct competitor analysis and benchmarking; Identify industry trends, best practices, and opportunities for differentiation.

Requirements :

• Degree or above in Advertising, Marketing, E-commerce, PR or related discipline
• More than 3 years' relevant experience
• Experience in digital media/online content platform
• Independent, self-motivated, Well-organized and communication skill, strong time management with commitment to excellence
• Knowledge of implementation of search and social media platforms (Facebook, Instagram) and analytic tools is a must
• Good analytical skills and number sensitive