Product Marketing Manager
Gravitas Recruitment Group (Hong Kong) Limited
- Company Industries:Others
Job Information
- Post Date:2024-05-19
- Location:Central and Western District
- Salary:$50k - $60k p.m.
- Employment Type:Full time
- Others:Product Marketing in General Insurance
MNC culture and prestige insurer
Fast pace work environment - Job Function:Other
Job Description
Responsibilities:
* Oversee and enhance product management and development, including conducting market research, analyzing customer segments, designing product features and offerings, and implementing the complete product development process.
* Develop a product strategy aligned with the company's overall strategy and focused on capturing the target customer segment.
* Drive product marketing initiatives, support the ongoing evolution of the product's value proposition, and enable effective product promotion.
* Lead product portfolio management and development activities, including collecting market intelligence, reviewing product competitiveness, and collaborating with various stakeholders involved in digital/system development, underwriting, administration, claims, and actuarial services to ensure product healthiness.
* Create online and offline sales tools and provide product training to empower and support agents in selling general insurance products and facilitating cross-selling.
* Develop and review pre- and post-sales marketing and policy materials to ensure customer fairness and compliance with corporate governance and regulatory requirements, coordinating with stakeholders for approval.
* Devise go-to-market strategies to drive distribution sales and upselling as part of product launches and offers.
Requirements:
* Hold a university degree in Marketing or an equivalent field related to insurance.
* Possess a professional qualification in the insurance industry (LOMA or ACII of ANZIIF) preferred.
* Have 8-10 years of relevant experience in Product Development or Marketing for insurance products, including at least 3-4 years in a managerial role.
* Demonstrate a strong commitment to excellence and self-motivation.
* Exhibit excellent interpersonal skills and enjoy collaborating with individuals from diverse backgrounds, with the ability to communicate effectively.
* Possess substantial experience and skills in marketing insurance products, able to make well-informed and impactful decisions.
* Display effective leadership qualities, inspiring and motivating stakeholders.
* Show willingness to work collaboratively in a team under high-pressure circumstances.
* Possess excellent command of both spoken and written English and Chinese.
* Demonstrate proficiency in PC skills, particularly in MS Word, Excel, PowerPoint, and Chinese word processing.
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