Job Description

• Formulate and deliver the overall social media marketing strategy
• Take ownership of all social media channels management and accounts management
• Manage and optimize social media / digital marketing campaigns to achieve company KPIs in promotion, leads generation, and brand building
• Handle all digital deliverables ensuring the consistency of branding. Working with an in-house designer on visuals.
• Responsible for executing marketing activities such as communications, concept development, copywriting, production support, media placements, and digital marketing intelligence of featured product promotions
• Familiar with websites and social media platforms like Facebook, Instagram, Linkedin, TikTok, X (Twitter) and YouTube etc
• Performance analysis from all digital channels to generate insights and recommendations for internal customers
• Provide regular reports with recommendations for the optimization of business performance, market intelligence, and program effectiveness
• Stay updated on the latest social/digital marketing technologies and trends; explore possible opportunities to implement into marketing campaigns

Requirements

• Preferably 3-5 years of hands-on digital marketing experience, especially in performance marketing
• Working in the Financial Services and Fintech industry is a must
• Proven track record in content marketing, managing social media channel accounts
• Team player who is innovative, flexible, and willing to learn in a dynamic working environment
• Knowledge of web analytics tools/software is required
• Strong understanding of current digital marketing trends and best practices across the region
• Ability to effectively work under tight deadlines and manage projects independently
• Strong interpersonal, presentation skills, leadership, and analytical skills Versatile, highly adaptive in fast-moving and dynamic working environment
• Well-versed in MS office, Chinese Word Processing
• Immediate available is highly preferred