Assistant Event Marketing Manager/ Senior Officer -  Shopping Mall focus

Job Description:

The Assistant Event Marketing Manager will play a crucial role in the planning, coordination, and execution of innovative marketing events and activations at the mall to drive awareness, and engage with the target audience.

Responsibilities:

1. Event Planning and Coordination:
   • Develop and implement comprehensive event plans, including timelines, budgets, and resource requirements.
   • Coordinate with various internal departments and external vendors to ensure seamless event execution.
   • Support the creation and management of event-related materials, such as promotional content, signage, and collateral.
   • Liaise with event partners, sponsors, and participating brands to facilitate their involvement and deliverables.
2. Event Execution and Monitoring:
   • Oversee the on-site setup and breakdown of events, ensuring all logistical and operational aspects are managed efficiently.
   • Monitor event activities, managing any issues or challenges that may arise during the event.
   • Collect and analyze event data, such as footfall, engagement metrics, and customer feedback, to assess the success of the event.
3. Marketing and Promotions:
   • Collaborate with the marketing team to develop and implement creative marketing strategies to promote upcoming events.
   • Assist in the creation of engaging content for various marketing channels, including social media, website, and email campaigns.
   • Participate in the execution of pre-event and on-site promotional activities to drive audience awareness and participation.
4. Stakeholder Management:
   • Maintain strong relationships with internal stakeholders, such as the retail tenants and mall management, to ensure their support and alignment with event initiatives.
   • Communicate effectively with external partners, vendors, and event participants to address their needs and expectations.
   • Provide regular updates and progress reports to the Event Marketing Manager and other key stakeholders.

Qualifications and Skills:

• Bachelor's degree in Marketing, Event Management, or a related field
• 3-5 years of experience in event marketing, shopping mall experience or agency deal with shopping mall is a MUST
• Strong communication and interpersonal abilities, with the ability to work collaboratively with cross-functional teams
• Creativity and problem-solving skills to develop innovative event concepts and solutions
• Ability to work under pressure and manage multiple tasks simultaneously
• Fast pace with good presentation skills
• Fluent in Chinese

Application Method:

If you are interested in this job, feel free to apply here or email [email protected] with your updated CV. All information collected will be kept confidentially and be used for recruitment purposes ONLY.