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Brand Manager

Swire Resources Ltd

  • Company Industries:Others

Job Information

  • Post Date:2024-05-26
  • Location:Kowloon Bay
  • Employment Type:Full time
  • Others:Monitor different functions like product mgnt, marketing, retail & wholesales
    Ugrad, 8yrs product management/business pla
  • Job Function:Management  -  Area  Multi-site  

Job Description

Swire Resources Limited is the leading retailers and wholesalers of a number of top-selling sports, lifestyle and outdoors brands of apparel, footwear and accessories products. To cope with the Company's rapid expansion, we invite high caliber personnel to join us:

 

Responsibilities:

1. Product Management

  • Act as the centre of information, gather product and marketing information from Principal, and analyse and organise them for the presentation to the management and the marketing team
  • Carry out research on competitors’ product merchandising strategies and performance, fashion trends, latest technology development, and other related information
  • Determine the product range and price level in accordance with the sales and marketing plans, prepare order placements to principal, and assist in monitoring product delivery and inventory control
  • Provide product training to internal marketing staff and external shop floor sales personnel
  • Work closely with Sales Manager and Retail Manager to ensure sales turnover and profitability of the business
  • Assist Management to prepare annual budget on turnover and GP
  • Supervise the product team in product management including product development, product selection, placement order, pricing and inventory control

2. Retail

  • Manage Retail P&L and maximize profitability by driving sales, minimizing operating costs through effective management of operation and manpower planning
  • Set up yearly goals and objectives for retail on both qualitative and quantitative manner.  Develop action plan towards its defined goals
  • Ensure proper control of and monitoring of merchandising mix, ensure sufficient merchandise to support the achievement of sales target and not over-stocking

3. Marketing Management

  • Assist in formulating marketing plans of the assigned brand(s)
  • Execute the action plan based on the approved marketing plan
  • Prepare periodic market analysis to evaluate the effectiveness of the implemented strategies
  • Supervise the Marketing team in dealing with Principals to ensure effective communication
  • Analyze competitive activities and market trend for marketing strategies formulation and future business development planning

4. Advertising and Promotion

  • Liaise with advertising/promotion/PR agencies which would facilitate optimum share of voice, brand profile, consumer awareness and effective media buy, and to provide constant update on market intelligence
  • Implement effective A&P plan to achieve desirable brand image, maximize retail presence and on-field presence, and also to induce purchase
  • Liaise with principals on advertising and promotion supports
  • Ensure A&P expenses are within budget

 

 Requirements:

  • University graduate
  • 8 years’ product management or business planning experience in fashion retail industry
  • Strong business sense and ability to drive the business
  • Excellent leadership and people management skills
  • Presentable, numeric sensitive, good fashion sense
  • Fluent in spoken and written English and Chinese

 

We offer competitive remuneration package with a wide range of fringe benefits including

  • 5-day work week
  • Discretionary Bonus
  • Comprehensive Medical Coverage
  • Staff Shopping Discount
  • Non-contributory Retirement Benefits Scheme
  • Birthday Leave

 

Please send resume with present and expected salary to Human Resources Department, Swire Resources Limited, 12/F Kingston International Centre, 19 Wang Chiu Road Kowloon Bay , Hong Kong or by clicking the "Apply Now" button below.

Swire Resources Limited is Equal Opportunity Employer
 

Company Info

Swire Resources Ltd

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