Position Information

We are seeking a highly motivated and experienced Marketing Executive to join our Marketing Department. As a Marketing Executive, you will be responsible for overseeing and executing our Trade Marketing, VM and E-commerce strategies. Your primary focus will be to support the Senior Marketing Manager to develop and implement trade activation and promotion programs, manage VM developments and enhancements as well as e-commerce platform maintenance to enhance brand visibility, customer engagement and omni-channel business. This is an exciting opportunity to contribute to the success of our brand and make a significant impact for the Brand.

Position Responsibilities
Trade Marketing:

• Assist Sr. Marketing Manager in developing and executing trade activation and promotion programs.
• Coordinate the design, production, and delivery of marketing materials and visual merchandizing (VM) materials in accordance to brand guidelines and launch calendar. 
• Organize on-counter or client events to attract and engage customers in a captivating manner.
• Ensure timely production of visual merchandizing materials such as light boxes, outposts, tent cards, and counter visuals, obtaining necessary approvals from headquarters, supervisors, and retailers.
• Analyze post-campaign results and provide insights for continuous improvement. 
• Cultivate positive relationships with trade partners and actively negotiate brand exposure opportunities.
• Collaborate closely with the Sales team to gather timely feedback on trade promotions and customer insights, adapting strategies and plans when necessary.
• Stay informed about market trends and competitors' promotional and marketing programs, providing actionable insights and suggestions to management.

E-commerce:

•  Manage the day-to-day operations of our e-commerce platform, ensuring a seamless customer experience.
• Collaborate with cross-functional teams to develop and execute e-commerce strategies to drive online sales and customer engagement. 
• Optimize product listings, descriptions, contents and images to maximize online search, visibility and conversion rates.
• Monitor e-commerce KPIs, track performance, and prepare regular reports on progress against targets.
• Stay up to date with industry trends and emerging technologies in the e-commerce space to ensure our online presence remains innovative and effective.
• Collaborate with regional and local cross-functional teams to ensure a cohesive brand experience across all online touchpoints.
• Continuously analyze customer data, website analytics, and online sales trends to generate insights and action plans for increased engagement and sales growth. 

Position Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related field.
• Proven marketing experience in the beauty or retail industry.
• Strong analytical skills with the ability to interpret data and generate actionable insights.
• Proficiency in monitoring KPIs, tracking performance, and preparing reports. 
• Excellent communication and interpersonal skills to collaborate effectively with cross-functional teams.
• Creative thinking and a keen eye for detail in designing marketing materials and visual merchandizing materials.
• Strong negotiation and relationship-building abilities.
• Experience in managing e-commerce platforms and driving online sales.
• Familiarity with e-commerce best practices, SEO, and digital marketing strategies. 
• Results-oriented mindset with a focus on achieving sales growth, customer engagement, and online conversion rates.
• Familiarity with beauty industry trends and a passion for the beauty sector.
• Good command of English & Putonghua