Senior Digital Marketing Executive (Retail)
Rosewood Hotels (Hong Kong) Limited
- Company Industries:Others
Job Information
- Post Date:2024-05-30
- Location:Tsim Sha Tsui
- Employment Type:Full time
- Job Function:Digital Search Marketing
Job Description
Rosewood Hong Kong celebrates a culture in which Rosewood Associates are inspired to look at life a little differently, through a lens of limitless possibilities. We aim to create an innovative culture of intimate and casual, yet refined, hospitality, empowering Rosewood Associates to create indelible memories for themselves, for one other and for our guests.
The vertical estate on the majestic harbour, Rosewood Hong Kong is seeking intuitive, engaging and impassioned Associates to embark on a Rosewood Journey with us. Apply Now.
ESSENTIAL DUTIES AND RESPONSIBILITIES
- Drive online traffic and sales in coordination with retail leadership and departmental partners
- Plan, coordinate, and ensure the launch and update of products on our website
- Regularly build collection, content and landing pages
- Execute website development roadmap to ensure a high conversion rate and seamless purchase experience online
- Develop website content through internal and agency partners including copy and visual assets
- Ensure all product information and content is up to date, correct and compelling for guests to make a purchase online
- Identify opportunities to further optimize the performance of our website through new solutions and apps that enrich customer journeys
- Work with agency partners to segment the existing customer database to maximize return from existing active customers, re-activate lapsed users and ensure constant growth of new customers
- Execute email marketing best practices through automated flows and regular campaign sendouts
REQUIREMENTS
- Bachelor's degree in marketing, communications, advertising or a related field
- 4+ years of digital marketing and/or Ecommerce experience, preferably in retail or luxury industry
- Detail-oriented with exceptional organizational skills, capable of managing multiple projects simultaneously
- Excellent communication and interpersonal skills, with the ability to build rapport and maintain strong relationships with different stakeholders
- Great sense of ownership with a can-do attitude, problem-solver
- Understanding of creative concepts and messaging that helps to create awareness and/or drives conversion
- Analytical skills to make data-driven decisions
- Good command of spoken and written English
- Knowledge of Shopify, Klaviyo, Adobe Creative Suite, Canva a plus
- Familiarity with Meta and Google advertising
Company Info
Rosewood Hotels (Hong Kong) Limited
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