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Product Marketing Manager

Job Information

  • Post Date:2024-06-02
  • Location:Central and Western District
  • Salary:$50k - $60k p.m.
  • Employment Type:Full time
  • Others:Product Marketing in General Insurance
    MNC culture and prestige insurer
    Fast pace work environment
  • Job Function:Other  

Job Description

Responsibilities:

  • Oversee and enhance product management and development, including conducting market research, analyzing customer segments, designing product features and offerings, and implementing the complete product development process.

  • Develop a product strategy aligned with the company's overall strategy and focused on capturing the target customer segment.

  • Drive product marketing initiatives, support the ongoing evolution of the product's value proposition, and enable effective product promotion.

  • Lead product portfolio management and development activities, including collecting market intelligence, reviewing product competitiveness, and collaborating with various stakeholders involved in digital/system development, underwriting, administration, claims, and actuarial services to ensure product healthiness.

  • Create online and offline sales tools and provide product training to empower and support agents in selling general insurance products and facilitating cross-selling.

  • Develop and review pre- and post-sales marketing and policy materials to ensure customer fairness and compliance with corporate governance and regulatory requirements, coordinating with stakeholders for approval.

  • Devise go-to-market strategies to drive distribution sales and upselling as part of product launches and offers.

Requirements:

  • Hold a university degree in Marketing or an equivalent field related to insurance.

  • Possess a professional qualification in the insurance industry (LOMA or ACII of ANZIIF) preferred.

  • Have 8-10 years of relevant experience in Product Development or Marketing for insurance products, including at least 3-4 years in a managerial role.

  • Demonstrate a strong commitment to excellence and self-motivation.

  • Exhibit excellent interpersonal skills and enjoy collaborating with individuals from diverse backgrounds, with the ability to communicate effectively.

  • Possess substantial experience and skills in marketing insurance products, able to make well-informed and impactful decisions.

  • Display effective leadership qualities, inspiring and motivating stakeholders.

  • Show willingness to work collaboratively in a team under high-pressure circumstances.

  • Possess excellent command of both spoken and written English and Chinese.

  • Demonstrate proficiency in PC skills, particularly in MS Word, Excel, PowerPoint, and Chinese word processing.

Company Info

Gravitas Recruitment Group (Hong Kong) Limited

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