Product Marketing Manager
Gravitas Recruitment Group (Hong Kong) Limited
- Company Industries:Others
Job Information
- Post Date:2024-06-02
- Location:Central and Western District
- Salary:$50k - $60k p.m.
- Employment Type:Full time
- Others:Product Marketing in General Insurance
MNC culture and prestige insurer
Fast pace work environment - Job Function:Other
Job Description
Responsibilities:
- Oversee and enhance product management and development, including conducting market research, analyzing customer segments, designing product features and offerings, and implementing the complete product development process.
- Develop a product strategy aligned with the company's overall strategy and focused on capturing the target customer segment.
- Drive product marketing initiatives, support the ongoing evolution of the product's value proposition, and enable effective product promotion.
- Lead product portfolio management and development activities, including collecting market intelligence, reviewing product competitiveness, and collaborating with various stakeholders involved in digital/system development, underwriting, administration, claims, and actuarial services to ensure product healthiness.
- Create online and offline sales tools and provide product training to empower and support agents in selling general insurance products and facilitating cross-selling.
- Develop and review pre- and post-sales marketing and policy materials to ensure customer fairness and compliance with corporate governance and regulatory requirements, coordinating with stakeholders for approval.
- Devise go-to-market strategies to drive distribution sales and upselling as part of product launches and offers.
Requirements:
- Hold a university degree in Marketing or an equivalent field related to insurance.
- Possess a professional qualification in the insurance industry (LOMA or ACII of ANZIIF) preferred.
- Have 8-10 years of relevant experience in Product Development or Marketing for insurance products, including at least 3-4 years in a managerial role.
- Demonstrate a strong commitment to excellence and self-motivation.
- Exhibit excellent interpersonal skills and enjoy collaborating with individuals from diverse backgrounds, with the ability to communicate effectively.
- Possess substantial experience and skills in marketing insurance products, able to make well-informed and impactful decisions.
- Display effective leadership qualities, inspiring and motivating stakeholders.
- Show willingness to work collaboratively in a team under high-pressure circumstances.
- Possess excellent command of both spoken and written English and Chinese.
- Demonstrate proficiency in PC skills, particularly in MS Word, Excel, PowerPoint, and Chinese word processing.
Company Info
Gravitas Recruitment Group (Hong Kong) Limited
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