• Uni-China Group has been a cornerstone of Hong Kong's business landscape for almost 25 years, playing a crucial role in the operation and management of a diverse range of businesses. Starting as a single business entity, we have grown into a multifaceted corporate conglomerate, consistently guided by our unwavering commitment to perseverance and excellence. Our business portfolio spans various sectors, including retail, food and beverage, food trading, asset management and integrated marketing, among others. Currently managing approximately 1,000 stores across Hong Kong, we have not only secured a leading position in various industries but have also been pivotal in driving enduring value and growth. With a dedicated and expert team of nearly 5,000 professionals, we are committed to achieving excellence in every endeavor. Our efforts are geared towards fostering sustainable and prosperous growth, both in our business ventures and in the communities we serve.

Join Our Team as a Digital Marketing Officer!

Are you a marketing enthusiast with a passion for digital strategies and campaigns? Are you eager to make a significant impact and achieve business objectives through your creative ideas? If so, we have an exciting opportunity for you to join our dynamic team as a Digital Marketing Officer.

Responsibilities:

• Develop and implement customer acquisition strategy, member engagement & communication strategy via online & offline channels to optimize brand awareness and drive conversions
• Allocate & coordinate gifting initiatives for seasonal rewards to drive brand recognition and customer retention
• Monitor loyalty program on gift sourcing, redemption, monitor inventory level, restock etc
• To provide training & review to ensure the frontline staff are well-aware of the CRM policies, operational workflow and bonus points and gift redemption procedures
• Project timeline management to coordinate & align with agencies, operation, logistic arrangement etc
• Deliver promotional materials, like poster, leaflet and in store displays
• Liaise and co-ordinate with other parties including internal stakeholders, vendors and business partners so as to achieve the campaign KPIs and ensure the success of the program
• Review and analyze performance of campaigns and provide insights to gain understanding on customer behavior
   

Requirements:

• Degree in Marketing or business-related disciplines 
• Minimum 3-5 years of relevant experience preferably gained in Retail, FMCG or F&B industry
• Proficient computer skills including but not limited to Microsoft Word, PowerPoint, Excel and Outlook
• Creative, work independently, responsible, organized and good team player
• Collaborate with cross-team and multi-level tenants independently
• Strong problem-solving and analytical skills
• Excellent communication and interpersonal skills 
• Good command of written English and Chinese
• Immediately available is an advantage
• Candidates with less experience will be considered as Marketing Officer

If you are ready to take on this exciting opportunity, apply now and join our team of marketing enthusiasts. Together, we will drive outstanding results and make a mark in the digital marketing landscape.