Market Public Relations Manager
IKEA
- Company Industries:Others
Job Information
- Post Date:2024-06-05
- Location:Sha Tin District
- Employment Type:Full time
- Others:5 yrs experience working with/in PR agencies
Familiar with local media and influencer market
Event management experience- Job Function:Public Relations Corporate Affairs
Job Description
WHY YOU WILL LOVE US
We’re a diverse group of down-to-earth, straightforward people with a passion for home furnishing. We come from all over the world, but we share an inspiring vision: “to create a better everyday life for the many people”. How we realize this vision is based on our shared humanistic values. These values guide our work and build our inclusive, open and honest culture. It’s all based on a spirit of togetherness and enthusiasm. We work hard, but we have fun doing it. We’re always looking for people who share our positive attitude and values.
WHY WE WILL LOVE YOU
- You have a Bachelor Degree in Marketing or related discipline
- You have 5 years of work experience of working with/in PR agencies, preferably from a customer-centric business
- You have experience in creating and implementing long-term communication strategic plans, setting budgets and following up on goals
- You have experience with handling multiple projects at the same time with good schedule control, and the ability to work with tight time schedules and used to the high working pace
- You have experience of managing and coordinating consumer and media events
- You are interested in home furnishing and design
- You are self-reliant and motivated with a proven ability to work as part of a team as well as independently
- You are detail-oriented with good interpersonal skills
- You have analytical, strategic and creative thinking skills which you will be able to think differently
- You can communicate confidently and clearly both in Chinese and English
WHAT YOU WILL BE DOING DAY TO DAY
- Work with Public Relations Manager, North Asia to create PR strategy and annual plan for HK market, based on the North Asia marketing plan, commercial calendar and HK market/consumer insights that is anchored in the stores. Develop tactics and make sure all tactics could be executed smoothly. Work closely with other Marketing functions to reach North Asia marketing goal
- Cooperate with PR team in Taiwan to increase awareness and visibility of IKEA brand and commercial messages through PR communication mix to reach HK PRV goal. Monitor the performance and share with related stakeholders
- Cooperate with other Marketing functions to strengthen and safeguard the IKEA brand image by securing good exposure of IKEA brand
- Establish and maintain good relations with HK media. Connect all the contacts throughout the year to optimize IKEA publicity coverage
- Ensure the quality and timelines of communication productions to meet the objective of each project. Develop and document project follow up and best practices for various purposes
- Responsible for HK PR budget and ROI target
- Work closely with agencies and all other business partners
TOGETHER AS A TEAM
To establish the IKEA Brand as the preferred choice in home furnishing products and solutions that create a better everyday life for the many people, thereby reaching the IKEA business objectives.
STAFF BENEFITS
Annual Fixed Bonus, Discretionary Bonus, 5-Day Work Week, 17 days Public Holiday, Paid Leave (Paid Annual Leave, 14 weeks Maternity Leave, 5 days Paternity Leave, 1 week Marriage Leave), Employee Medical Coverage, Non-Contributory Retirement Plan, Staff Purchase Discount, Birthday Coupon, Referral Bonus, Excellent Career Path
Personal data collected will be kept and handled confidentially by authorized personnel for recruitment purposes only. It might also be disclosed to our subsidiaries, associates and agencies authorized to process the information for appointment. The Company will retain the applications of candidates not selected for a maximum period of 24 months after the selection process is finalized. Our Personal Information Collection Statement (PICS) is available at our career site and can be provided upon request by contacting our People and Culture Department. Applicants not heard from us within six weeks may consider their applications filed for future reference.
Issued by The Dairy Farm Company, Limited
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