Our client is a mass-market menswear brand, and they are looking for a Senior Marketing Officer, CRM, to join their marketing and communication team. This person will be reporting to the Marketing Manager and support the development of CRM strategies.

Responsibilities:

• Implement CRM initiatives to achieve strategic goals, develop and implement CRM campaigns, engagement programs, repurchase and upsell journeys across multiple channels
• Assist in developing CRM policies and execution guidelines, including external member terms and internal system manual
• Develop marketing communication collaterals such as EDM, SMS and WhatsApp content,
• Manage membership database and implement promotion campaign for members
• Extract, analyse, and report on customer-related activities such as consumption behaviours, member segmentation, acquisition, activation, retention, referral, etc., to retrieve data for business plans
• Collaborate closely with other marketing functions (e.g. Digital, Event, etc.) to deliver comprehensive marketing campaigns and ensure a satisfactory customer journey
• Work with IT & other partners for system development 
• Perform other ad-hoc projects and tasks as assigned
   

Requirements:
 

• Bachelor's degree in business, Marketing, E-commerce or related disciplines
• Minimum 2 years' experience in CRM or market research, solid experience in FMCG or retail industry will be an advantage
• Strong sense in CRM, customer service and marketing
• Experience with Salesforce, Klaviyo and other CRM systems
• Proficiency in BI tools such as Tableau, Power BI is a big advantage
• Strong project management, analytical skills and sensitive to number
• Good command of written and spoken English and Chinese (Mandarin)
• Candidate with less experience will be considered as an Officer