Digital Marketing Specialist
Mercedes-Benz Hong Kong Limited
- Company Industries:Others
Job Information
- Post Date:2024-06-06
- Location:Chai Wan
- Employment Type:Full time
- Others:Exp. of web development & web performance analytics is a must
Exp. in digital marketing, creative & UX UI design agen - Job Function:Digital Search Marketing
Job Description
Responsibilities
- Develop content and functionality for official Mercedes-Benz websites to support product communication and enhance customer experience
- Design and develop campaign websites that support local marketing and CRM initiatives
- Create and adapt marketing assets for the media communication team
- Prepare reports on the performance of websites and media campaigns to provide recommendations for effective marketing communication
- Conduct ad-hoc market research on brand affinity and customer behaviors
- Assist the global digital team with the implementation of new functions for the corporate website as local webmaster
- Support other marketing functions within the department to ensure full integration of marketing efforts
Requirements
- University graduate with a major in marketing, commerce, multimedia design, or related discipline
- Minimum 3 years of experience in the field of digital marketing, creative & UX UI design agency
- Previous experience in website development and web performance analytics is a must
- Hands-on experience on Adobe AEM, Google Analytics 4, Google Tag Manager, Google Search Console, and search engine optimization tools
- Highly analytical and detailed-minded
- Good teamwork and strong project management skill
- Good communication with excellent command of spoken and written English and Chinese
- Passion in automobiles
We are an equal opportunity employer. The information provided will be treated in strict confidence and only be used for recruitment related purposes. The Company may refer suitable applicants to other vacancies within the Group. All personal data of unsuccessful applicants will be destroyed within 12 months on completion of the recruitment exercise.
All information provided by applicants will be used for recruitment purposes only and will be used strictly in accordance with our personal data policies, a copy of which will be provided upon request and correction concerning the personal data will be made upon request.
Company Info
Mercedes-Benz Hong Kong Limited
Contact
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