Responsibilities

• Manage all relevant channels: online and offline channels including search, display, social, electronic direct marketing, and affiliate partnerships.
• Monitor the competitive environment, collect and analyze competitor information, including products, pricing, and activities.
• Organize and execute Marketing Events and Campaigns to drive Sales Pipeline and generate Business Leads to accelerate company growth.
• Understand and report against engagement programme KPIs, Forecast, track, analyse and report on activity.
• Lead a team to create all eDM newsletter content under a strategic customer database.
• Work with key stakeholders across agencies and internal partners to find improvements to the campaigns.
• Establish and leverage relationships and tangible sponsorship/support with vendors and channel partners.

Requirements:

• BS/MS degree in marketing or a related field
• A minimum of eight years' experience in B2B marketing in an IT company, with a preference for experience in the application software industry.
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
• Extensive experience with integrated marketing campaigns and strong leadership skills.
• Fluent in English, Mandarin and Cantonese is required

Candidates interested in this position, please apply directly with your latest CV including your current and expected salary. Please note that only shortlisted candidates will be notified