Responsibilities:

• Develop and execute effective marketing campaigns to effectively promote our brand and products, utilizing various online channels to drive engagement
• Plan, manage & monitor digital & social media platforms, including blogs, FB, IG, Youtube, Xiaohongshu, and Douyin; from content creation, monitoring performance, and evaluating results
• Manage and liaise with internal & external parties for event management
• Measure and report on the performance of marketing campaigns, analyze sales data, and prepare presentations to report the result
• Handle ad hoc projects to support the launching of marketing initiatives

Requirements:

• Degree holders in Business or Marketing or related disciplines
• Able to analyze and transform data, have creative thinking, and have the ability to understand the market environment
• 2-4 years of digital marketing/ content marketing experience, in the e-commerce or luxury product industry is preferred
• Proven experience in digital and social media marketing in both China & HK 
• Good communication, creative and time-management skills, initiative team player
• Fluent in English, Mandarin & Chinese