Brand Manager
Swire Resources Ltd
- Company Industries:Others
Job Information
- Post Date:2024-06-19
- Location:Kowloon Bay
- Employment Type:Full time
- Others:Monitor different functions like product mgnt, marketing, retail & wholesales
Ugrad, 8yrs product management/business pla - Job Function:Management - Area Multi-site
Job Description
Swire Resources Limited is the leading retailers and wholesalers of a number of top-selling sports, lifestyle and outdoors brands of apparel, footwear and accessories products. To cope with the Company's rapid expansion, we invite high caliber personnel to join us:
Responsibilities:
1. Product Management
- Act as the centre of information, gather product and marketing information from Principal, and analyse and organise them for the presentation to the management and the marketing team
- Carry out research on competitors’ product merchandising strategies and performance, fashion trends, latest technology development, and other related information
- Determine the product range and price level in accordance with the sales and marketing plans, prepare order placements to principal, and assist in monitoring product delivery and inventory control
- Provide product training to internal marketing staff and external shop floor sales personnel
- Work closely with Sales Manager and Retail Manager to ensure sales turnover and profitability of the business
- Assist Management to prepare annual budget on turnover and GP
- Supervise the product team in product management including product development, product selection, placement order, pricing and inventory control
2. Retail
- Manage Retail P&L and maximize profitability by driving sales, minimizing operating costs through effective management of operation and manpower planning
- Set up yearly goals and objectives for retail on both qualitative and quantitative manner. Develop action plan towards its defined goals
- Ensure proper control of and monitoring of merchandising mix, ensure sufficient merchandise to support the achievement of sales target and not over-stocking
3. Marketing Management
- Assist in formulating marketing plans of the assigned brand(s)
- Execute the action plan based on the approved marketing plan
- Prepare periodic market analysis to evaluate the effectiveness of the implemented strategies
- Supervise the Marketing team in dealing with Principals to ensure effective communication
- Analyze competitive activities and market trend for marketing strategies formulation and future business development planning
4. Advertising and Promotion
- Liaise with advertising/promotion/PR agencies which would facilitate optimum share of voice, brand profile, consumer awareness and effective media buy, and to provide constant update on market intelligence
- Implement effective A&P plan to achieve desirable brand image, maximize retail presence and on-field presence, and also to induce purchase
- Liaise with principals on advertising and promotion supports
- Ensure A&P expenses are within budget
Requirements:
- University graduate
- 8 years’ product management or business planning experience in fashion retail industry
- Strong business sense and ability to drive the business
- Excellent leadership and people management skills
- Presentable, numeric sensitive, good fashion sense
- Fluent in spoken and written English and Chinese
We offer competitive remuneration package with a wide range of fringe benefits including
- 5-day work week
- Discretionary Bonus
- Comprehensive Medical Coverage
- Staff Shopping Discount
- Non-contributory Retirement Benefits Scheme
- Birthday Leave
Please send resume with present and expected salary to Human Resources Department, Swire Resources Limited, 12/F Kingston International Centre, 19 Wang Chiu Road Kowloon Bay , Hong Kong or by clicking the "Apply Now" button below.
Swire Resources Limited is Equal Opportunity Employer
Company Info
Contact
-
Please login
Position | Company | Location | Update |
---|