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Manager, Product Marketing

Captiare Limited

  • Company Industries:Others

Job Information

  • Post Date:2024-06-23
  • Location:Kowloon City District
  • Employment Type:Full time
  • Others:Our client is an international data company
    It assists marketers to reach the right customers based on target product reach
  • Job Function:Product  Management  Development  

Job Description

Position: Manager, Product Marketing

Our client connects marketers with the right customers through ethical, future-proof data solutions.

It is a young, dynamic, forward-thinking company working hard to develop the next-gen, privacy-safe, audience-targeting solution, tackling the challenges of a rapidly shifting digital landscape

The offer

● Hybrid work arrangements with flexible working hour

● Birthday Leave

● International working environment

● Comprehensive group medical and dental benefits

● Discretionary bonus

● Wellbeing Allowance: health & wellness classes, gym subscription, workshops, work equipment, etc.

● Free Drinks & Snacks

● Social Events such as poker night, happy hour, birthday parties and more

Job description

● Craft compelling product narratives and value propositions that resonate with our target audience

● Collaborate closely with the Product team to maintain an up-to-date product portfolio

● Create engaging and informative product collaterals to support business team's effort

● Drive product awareness and demand through targeted marketing campaigns and strategic partnerships

● Develop strong cross-functional relationships to effectively bring new products and campaigns to market

● Analyze partner's feedback and generate actionable insights to initiative product marketing initiatives and optimize campaign performance

● Stay abreast of advertising technology industry trends and platform developments to ensure product marketing strategy's effectiveness

Requirements


● A bachelor's degree in business, marketing, or a related field

● 3-5 years of product marketing experience, preferably in the advertising/technology sector

● Proven track record of creating engaging product collateral, such as case studies, pitch decks, and brochures

● Expertise in developing targeted marketing campaigns to drive product awareness and demand

● Ideally comes in with ability to analyze data, generate actionable insights, and optimize campaign performance

● Cross-functional collaboration skills and a knack for building relationships across the organization

● Keen interest in the evolving programmatic advertising landscape and a passion for staying ahead of industry trends




Company Info

Captiare Limited

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