To support and lead the team to develop and execute marketing strategies to promote the Global Sources' content, trade show events and digital service. The successful candidate will work closely with the central marketing and product marketing teams to constantly grow buyers community (primarily overseas buyers); conduct market research, analyse regional buyers' behavior and sourcing demand, and identify trends to create effective campaigns. Responsibilities also include managing budgets, coordinating events, and liaising with external partners such as sponsors and media outlets. 

Major Duties & Responsibilities:

• Support Buyers Development team to coordinate and run a series of promotion campaigns in local and overseas countries, in bringing at least 2,000 trade buyers to the community, in response to the buyers need of each business units
• Identify opportunities for line-up of associations, partners and media outlets
• Collaborate with content marketing team to prepare online and offline promotion materials for campaigns
• Maintain and grow local buyer community and referring large buyers to high touch team as VIP

Requirements:

• Degree holder in any disciplines preferably in Marketing
• Minimum 3 years’ solid experience in B2B marketing/ event management with exhibition organizer background is an advantage
• Good interpersonal skills, presentation skills, communication skills and negotiation skills
• Responsible, independent, result-oriented, detail-minded and a good team player
• Good command of both written and spoken English
• Good knowledge in Microsoft Office
• Business trip might be required

Working location:  Wong Chuk Hang, near MTR station.

Interested parties please submit resume with current & expected salary by email.
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