Department: Sales & Marketing

Reports to: Director - Commercial

Role Introduction

The incumbent will be responsible for leading and executing the overall marketing strategy for the company's B2B product/service offerings including hospitality, sponsorship, MICE and hosting major sport/live entertainment events. This role requires strategic thinking, strong project management skills, and the ability to collaborate cross-functionally to drive lead generation, customer acquisition, and brand awareness.

Key Responsibilities

•  To develop and implement the B2B marketing strategy, including digital marketing, content marketing, events, and account-based marketing initiatives.
• To manage a team of one and execute the marketing plan.
• To collaborate with different teams to align marketing efforts with business objectives.
• To analyse marketing data and performance metrics to optimize campaigns and identify new opportunities.
• To collate and analyse market intelligence and trends to facilitate management to formulate marketing plans and strategies.
• To manage the financial responsibility within the team for effective budgetary plan and control.
• To stay up-to-date on industry trends, competitive landscape, and best practices in B2B marketing.
• To manage the B2B marketing budget and report on marketing ROI.
• To represent the marketing function and serve as a subject matter expert cross-functionally.
• To carry out any other duties as directed by the Director - Commercial.

Requirements

•  Bachelor’s degree in marketing, Public Relations or Communications is preferred.
• At least 8 years’ relevant experience in B2B marketing, with at least 3-5 years in a leadership role.
• With solid business judgment/decision making ability and deliver on commitments.
• Strong time management skills with the ability to organize and prioritize the tasks to meet tight deadlines.
• Good problem-solving skills.
• High sense of responsibility and able to work independently.
• Self-motivated, resourceful and positive working attitude.
• Experience with marketing automation, CRM, and data analytics tools.
• Proficient in Microsoft Office suite (Word, Excel, PowerPoint).
• Proficiency in both written and spoken English and Chinese.

 Full-time

Personal & Application Information

We are an equal opportunity employer. Data collected will be treated in strict confidence and used for recruitment purpose only. Applicants who are not invited for interviews within 8 weeks may consider their applications.