Job Duties:

Developing and driving the digital strategy for the company's website, social media platforms, and online channels.
Implementing tools and technologies to maximize the efficiency and effectiveness of media and marketing campaigns.
Devising targeted segmentation strategies to drive customer acquisition, retention, and engagement.
Analyzing customer behavior and engagement patterns; using these insights to make data-driven decisions and propose innovative marketing tactics, including personalized offers and rewards.
Spearheading a range of online and offline marketing initiatives across social media, display advertising, mobile apps, email marketing, affiliate marketing, and more.
Conceptualizing creative digital marketing ideas, content, and conducting A/B testing to optimize performance.
Evaluating campaign performance and effectiveness; providing data-driven insights to drive and optimize key performance indicators (e.g., traffic, engagement, conversion, ROAS) across various digital marketing funnels.
Collaborating with the creative and product teams to develop all marketing communications and social media campaigns, ensuring timely planning and execution.
Preparing comprehensive reports and analytics on the overall performance of marketing campaigns, CRM, and loyalty programs.
Managing and monitoring campaign budgets.
Identifying and pursuing joint promotion opportunities with key partners.

Requirements:
University degree in Marketing, Digital Marketing, Communications, Business Administration, or a related disciplines
8+ years of experience in digital marketing.
Demonstrated expertise in leveraging various digital marketing channels, including social media, email, content creation, and affiliate marketing.
Strong creative flair, imagination, and innovative mindset.
Experience in managing joint promotions with partners and negotiating beneficial partnership terms.
Proficiency in using analytics tools like Google Analytics and Power BI, with the ability to derive actionable insights from complex data.
Data-driven approach with strong analytical and problem-solving skills, coupled with meticulous attention to detail.
Solid business acumen and understanding of customer loyalty and engagement strategies.
Proactive, independent, and results-oriented, with the ability to work under pressure and meet tight deadlines.
Excellent command of written and spoken English and Cantonese.
Experienced candidates may be considered for a Manager-level role.