Key Responsibilities

Develop and Execute Marketing Campaigns:

• Create and implement comprehensive online and offline marketing campaigns to increase brand awareness and drive customer engagement.
• Utilize various marketing channels, both digital and traditional, to effectively promote the brand and its offerings.

Advertising Management on Digital Platforms:

• Strategize, plan, and manage advertising campaigns on digital platforms such as Facebook, Instagram, and YouTube.
• Monitor campaign performance, track key metrics, and optimize campaigns to maximize reach, engagement, and conversions.

Drive E-store Activities:

• Devise strategies and implement activities to drive new member acquisition and increase sales through the e-commerce platform.
• Collaborate with the e-commerce team to optimize the user experience, improve conversion rates, and enhance customer retention.

Support Integrated Marketing Planning:

• Contribute to the development and execution of integrated marketing plans that align with overall business objectives.
• Coordinate with cross-functional teams to ensure cohesive and consistent messaging across various marketing channels.
   

Collaboration with Internal and External Stakeholders:

• Work closely with internal teams such as product development, sales, and creative to support and align marketing efforts.
• Manage relationships with external partners, agencies, and vendors to coordinate and implement marketing projects effectively.

Monitor Market Trends and Competitor Activities:

• Stay updated on market trends, consumer insights, and competitor activities to identify opportunities and adapt marketing strategies accordingly.
• Conduct research and analysis to gather insights and make data-driven recommendations for continuous improvement.
   

Requirements

• Degree in Business Administration, Marketing, or a related field
• 3 - 5 years of brand and product marketing experience
• Prior experience in retail, CRM, and e-commerce is highly desirable
• Excellent communication and negotiation skills
• Strong analytical and problem-solving skills
• Ability to work independently and take ownership of tasks
• Self-motivated and results-driven
• Good command of both spoken and written English and Chinese
• Advanced proficiency in MS Word, Excel and PowerPoint