Objective of the Job
 

To create awareness, drive traffic and maximize purchase intention for the following business units (for 1 or more brands represented under Zung Fu Group) : • new car sales • after-sales, and other downstream products (eg financing and insurance) through marketing communication and events, with more focus on communication.

Working Location: Chai Wan

Key Responsibilities:

  Above-the-line advertising

• Assist and work closely with the manager to manage the media plan
• To work closely with vendors, not limited to copywriter, graphic designer and photographer, to develop the content, that are engaging and addressing our business needs
• Assist on the content, structure, customer experience in our owned media, which include website, social media and direct communication (eg EDM and DM)
• Update and maintain the brand website content
• To prepare promotion materials for advertising, including but not limited to online ads, print ad and flyers
• To consistently review and evaluate the media performance, so as to further increase the media efficiency

  Below-the-line advertising

• Work with copywriter to develop direct marketing content such as DM, eDM, SMS
• Work closely with CRM team to develop the communication content for customer loyalty program
• Monitor the performance of each campaign and work closely with CRM team to identify target customer attribute and behaviour

  Instore Communication

• To work closely with Sales & Operation team on all in-store communications, include but not limited to POSM, printed collaterals, digital tools

Requirements:

• University graduate in Marketing & Communication, PR & Advertising or any relevant curriculum
• At least 2 years (for Officer) / 5 years (for Senior Officer) solid work experience in marketing communication, ideally with strong digital and social media experience
• Experience in automobile industry will be an advantage but NOT a must
• Good command in English and Chinese
• Self-motivated, creative thinking, detail-oriented and organized
• Strong logical thinking, and good in communications with all parties that are precise
• Good team player and eager to learn new things
• Able to work under pressure and quick turn around time

Competitive remuneration package including 5-day work week will be offered to the right candidates. Interested parties please click the below "Apply Now" button.

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Zung Fu is an equal opportunity employer. We are committed to creating a diverse and inclusive environment and do not discriminate on the grounds of race, disability, family status, sexual orientation or any other legally protected factors.

Zung Fu is also dedicated to treat each other fairly, impartially and with respect at all times.

Please let us know if you need a special accommodation or disability support service arrangement during the recruitment process at any time.