Job Summary:

ESDlife, a leading digital platform offering a wide range of services and solutions, is seeking a talented and driven Assistant Digital Marketing Manager to join our innovative marketing team. In this role, you will support the Head of Marketing in developing and executing cutting-edge digital marketing strategies across our various online platforms and verticals, including newlywed, family, health, anniversary, and e-commerce. You will play a pivotal role in enhancing our brand's online presence, driving customer engagement, and contributing to the overall success of our digital marketing initiatives.

We want to get you involved in:

• Driving digital strategy for website, social media, and online platforms
• Implementing tools/ technologies to maximize media and marketing campaign efficiency 
• Devising segmentation marketing to drive acquisition, retention and engagement
• Analyzing customer behavior and engagement patterns; use insights to make data-driven decisions and propose marketing tactics including targeted offers and personalized rewards
• Driving various online and offline marketing initiatives, across social media, display, App and email marketing, affiliate and etc.
• Developing creative digital marketing ideas, content and carrying out A/B tests
• Evaluating the campaign performance and effectiveness; providing insights to drive and optimize KPIs (i.e. traffic, engagement, conversion, ROAS) in various digital marketing funnels for the business
• Developing all marketing communications and social media campaigns in collaboration with the creative team and product team to ensure all promotions are planned and executed on schedule  
• Preparing reports and analytics on the overall performance of various marketing campaigns, CRM and loyalty programs 
• Developing and monitoring campaign budgets
• Liaising with partners for joint promotion opportunities

Required Education:

• University graduate in Marketing, Digital Marketing, Communications, Business Administration or related discipline

Desired skills and experiences:

• 8 years of experience in digital marketing
• Demonstrated experience with digital marketing channels, including social media, email marketing, content creation and affiliate marketing.
• Strong sense of creativity, imagination, and innovation
• Experience in managing joint promotions with partners, and ability to negotiate beneficial partnership terms
• Experience with analytics tools such as Google Analytics and PowerBI, coupled with the ability to derive actionable insights from complex data sets
• Data-oriented with strong analytical and problem-solving skills, and meticulous attention to detail
• Possess strong business acumen, with a sound understanding of customer loyalty and engagement
• Proactive, independent, and results-oriented, with the ability to work under pressure and meet tight deadlines
• Excellent command of both written and spoken in English and Cantonese
• Experienced talent would be considered as Manager role

What we offer:

• An opportunity to work with people who are passionate, focused and driven to make a difference
• Competitive remuneration and benefits
• Training and development opportunities
• A culture of teamwork and fun
• Hutchison Provident Fund / Mandatory Provident Fund
• Anniversary gifts
• Monthly social gathering events
• Employee assistance programme
• Staff discount at CK Hutchison outlets

Salary and benefit will commensurate with qualifications and experience. Interested party, please send in your full resume and expected salary by clicking the button ‘APPLY NOW’.
 

We are an equal opportunity employer and welcome applications from all qualified candidates. The information provided will be treated in strict confidence and used only for consideration of application for relevant/similar post(s) within the CK Hutchison Group of Companies.

Applicants not having heard from us within four weeks from the date of this advertisement may consider their application unsuccessful. All personal data of unsuccessful applicants will be destroyed after the recruitment exercise when no longer required.