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Senior Digital Marketing Specialist (Social Media Focus)

Afterschool Education Limited

  • Company Industries:Others

Job Information

  • Post Date:2024-07-03
  • Location:Lai Chi Kok
  • Employment Type:Full time
  • Others:Work with Growth Hacker, learning opportunity
    Young & Energetic team; Happy working environment
    WFH 2 days per week, 5
  • Job Function:Digital  Search  Marketing  

Job Description

Join AfterSchool, a rapidly growing Ed-Tech Social Enterprise in Hong Kong, and be part of a young, dynamic team driving impactful digital marketing campaigns. Enjoy a collaborative culture, attractive pay, promotion opportunities, and 2 days WFH weekly. Apply now and help shape the future of online education!

 

Responsibilities

  • Plan and manage Social Media platforms including content creation, campaign planning, and monitoring the result
  • Execute and optimize the marketing campaigns to drive brand awareness and lead acquisition via digital channels
  • Write ad copy for marketing campaigns across the digital channels such as social media, messenger, eDM, etc
  • Work on marketing materials (Campaign visual, Social Feed, etc) and optimize marketing message to improve the performance
  • Monitor and analyze the digital marketing campaign with action plan to improve the performance metrics (e.g. Followers growth, Newsletter's click rate, Cost per acquisition, etc.)

Requirements

  • Bachelor degree in Marketing, E-Commerce, Journalism, Media or relevant disciplines
  • Minimum 2 years of relevant work experience
  • Excellent command of written and spoken English and Chinese
  • Proven experience in development / management of social media platforms, not limited to Facebook, Instagram, with successful campaigns
  • Candidates with more experience will be considered as Assistant Digital Marketing Manager

What We Offer

  • Work From Home policy (2 days per week)
  • Work with a highly dynamic, young and energetic team with a flat hierarchy
  • Collaborative & chill working culture where your voice must be heard
  • Attractive remuneration package & promotion opportunity

Company Info

Afterschool Education Limited

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