Job Responsibilities:

• Serve as brand steward of the business by developing and upholding the overarching positioning of the facility, and shape the brand reputation and image
• Partner with business development to identify market opportunities, and devise online and offline marketing strategy to drive market awareness and lead generation
• Manage the full marketing funnel to track leads, conversion and ROI of marketing campaigns
• Drive regular offline events to increase awareness, thought leadership, industry presence and lead generation. Events such as corporate visits, facility tours, industry forums etc. to achieve multiple touchpoints with industry and potential customers
• Conduct regular marketing research to assess industry trend, opportunities & challenges
• Develop content as part of content marketing strategy
• Develop corporate and sales enablement tools such as brochures, corporate videos, banners etc. to support BD efforts
• Prepare and issue monthly newsletter to engage potential customers
• Maintain corporate social media channels (organic) and leverage them for marketing campaigns (paid)
• Manage company website and content

Job Requirements:

• Degree preferably in Marketing, Business, Commerce, Economics, Finance, Management, Communications, Logistics or Aviation related disciplines
• 5 years or above relevant working experiences in Marketing related areas
• Relevant experiences in airlines, air freight forwarders, air cargo or e-commerce logistics, or supply chain related areas will be a plus
• Strong business acumen, and good numerical & analytical abilities
• Strong presentation, communication, negotiation and interpersonal skills
• Good spoken and written English and Chinese, and fluent Mandarin speaking
• Good planning & organization, attention to details, and strong sense of ownership & commitment