You will be supporting the overall digital marketing strategy and planning for our cross-border business at Abbott Nutrition Hong Kong. This role will require demonstrated ability to run and manage digital marketing programs. Responsibilities include brand building, campaign management, activations, insights & analytics, customer engagement & excellent project management.
 

Responsibilities:

• Support manager to develop short and long-term cross-border digital marketing strategies and plans to meet business and marketing objectives
• Partner with insights & brand teams, to develop & apply in-depth Southern China consumer insights to tap hidden opportunities
• Support the team to be China digital expert to build connected omni-channel experience for all owned and paid touchpoints for Abbott nutrition brands
• Implement winning social media strategy (e.g. XHS, Wechat, etc.) matching latest trend in China
• Leverage data analytics platform to conduct regular analyses
• Help manage cross-border media planning and performance
• Assist in working on end-to-end experience in user acquisition, engagement and conversion at designated E-Commerce platforms
• Work closely with other cross-functional teams (CBEC team, Brand, Sales, Regulatory, Medical Affairs, R&D, etc.) to ensure consistency and compliance in consumer communications
• Execute and ensure all processes are in place for digital materials in accordance with company and legal requirements
• Monitor and manage A&P budgets to measure program effectiveness & payback analyses

 Requirements:

• Bachelor’s Degree in business, marketing, digital marketing or related fields.
• At least 3 years of experiences in brand management and/ digital marketing. Open to candidates with agency, client or platform work experiences.
• Excellent interpersonal, communication & presentation skills. Great team player with demonstrated ability to navigate across functions and divisions.
• Knowledge in digital analytical tools
• Excellent negotiation and project management skills and are attentive to details
• Strong commercial sense, fast-paced with high sense of urgency
• Possess “can-do” attitude and not shy away from challenging the status quo
• Fluent in spoken and written English, Cantonese and Mandarin.

Interested parties, please send your profile with present and expected salary via "Apply now"

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