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Consumer Engagement Specialist (Contract to start)

Tesla Motors HK Limited

  • Company Industries:Others

Job Information

  • Post Date:2024-07-08
  • Location:Tsuen Wan District
  • Employment Type:Contract/Temp
  • Others:Work with the Manager to develop targeted marketing plans
    Employee Stock Purchase Program
    Medical & Dental Insurance
  • Job Function:Marketing  Communications  

Job Description

What to Expect

Tesla is looking for a Consumer Engagement Specialist to support the marketing function with various responsibilities / marketing project management including content creation, lead generation, digital project development and retail marketing campaigns in Hong Kong and Macau. The position is under the marketing scope, based in Hong Kong and reports to the CE Manager. Our ideal candidate is a self-starter with strong communication (both verbal and written), negotiation and execution skills.

What You’ll Do
- Work with the Manager to develop targeted marketing plans with a coherent integration of marketing tactics, digital and CRM activities to achieve business goals. 

- Assist in the development, management and implementation of a comprehensive campaign calendar with centralized tracking of marketing events, ranging from autoshow to CRM activities.  

- Manage and initiate content and creatives for collaterals, social media content and customer communication.  

- Assist in the development of in-store programs and campaigns to engage existing leads and create new leads. 

- Work with communications team on consistent and effective messaging of external documents and promotional materials to support our marketing activities (e.g. collateral) 

- Manage outside agencies and vendors on a needed basis. 

- Evaluate and track the success of programs and campaigns. 

- Effectively deliver results of marketing objectives within the designated and agreed budgets. 

- Create and develop artworks for marketing purposes.

 

What You’ll Bring
- Minimum 3 years+ experience in marketing, event and integrated marcomms. 

- BA or Master in Business Administration, marketing, communication or other related degree with proven track experience. 

- Excellent communication skills and fluency in Chinese and English 

- Excellent copy-writer in both English and Chinese 

- Proficient in MS Office, Adobe Photoshop & AI;video editing skills will be a plus.

- Solid experience in managing Instagram, X (previously Twitter), WeChat accounts.  

- Able to work under pressure and tight deadlines in a fast-paced environment, result-driven and detail minded. 

- With excellent commercial acumen and good team work spirit.   

- Result driven, hands-on, positive “can do” attitude, passionate and able to show commitment and to inspire others 

- Large company discipline...small company entrepreneurial attitude 

- Strategically planning with strong project execution and negotiation skills. 

- Driving license is preferred but not mandatory.

Company Info

Tesla Motors HK Limited

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