Here at EAST Hong Kong, we don't do ordinary things. We thrive on the different and the exciting, and yes perhaps a little quirky and without doubt, fun.

With a dynamic culture and an open door for your feedback, you're not just filling a role — you're owning it. We provide the training and the freedom for you to flourish, with leaders who support and encourage you. The difference is you. Everyday is a fresh page in our collective story.

Ready to join us at EAST Hong Kong?

Located in the neighbourhood of Taikoo Shing, a perfect mix of laidback bustle on Hong Kong Island's east side, EAST Hong Kong is surrounded by multinational businesses, creative companies and a community teeming with energy. From our sunlit guests rooms and breezy pool deck to the lively buzz of Domain and the iconic views at Sugar, you’ll find a warm welcome at EAST.

Job Overview

Reporting to the Director of Marketing & Communications, the Marketing & Communications Manager, Digital Marketing will be responsible for Digital Platform & Experience Management, Digital Media & Direct Booking Channels Planning, as well as Data Insights Sharing with internal teams. Also will be collaborating closely with Central Support Office teams on planning, executing and evaluating property level Digital & CRM related projects.

Key Responsibilities

Welcome to the core of what being a Marketing & Communications Manager, Digital Marketing is all about!

Here's the quick lowdown on what you'll do day-to-day:

• Plan digital marketing campaigns to help property eCommerce business to enhance its online visibility, attract traffic to its website, generate leads, and ultimately improve sales
• Provide insights to internal teams on demand generation campaigns, and act as internal advocate on forming data-driven decisions
• Collaborate with Central Support Office Marketing team and media agency partners to monitor and optimize ROI to achieve business objectives
• Work with property internal teams and Central Support Office teams to formulate strategic and measurable global direct booking channels strategy
• Manage end-to-end digital customer experience for the property
• Set up related KPIs for internal & external partners to deliver marketing campaigns effectively and efficiently

Requirements

Here's exactly what you need to excel in this role:

The Non-Negotiables (Must-Haves):

• A degree in Computer Science, Information Management Systems, Marketing, Business or related fields
• 4-5 years of experience in digital marketing, with previous experience in handling digital project development and paid media related scope
• Digital savvy, passionate about digital marketing, data and problem solving. Knowledge and holistic understanding of Chinese digital marketing channels such as Wechat, Little Red Book, TikTok and etc.. Ability to analyze data from Google Analytics, Adwords, Facebook insights will be an advantage

The Cherries on Top (Nice-to-Haves):

• Proven track record in launching brand and performance campaign. Having experience in start-up business environments is a plus. Self-motivated and capable to work; ability to work under pressure
• Resourceful, willing to take initiative and prepared to work under pressure. Dynamic and outgoing personality with strong communication and interpersonal skills, creative intuition

We've kept it short and sweet – just the essentials you'll need.

What We're Looking For: The Soul Behind the Skillset

Skills are teachable, but your spirit is what truly sets you apart. If you feel a connection with what we stand for, we're eager to meet you.

1. Adaptable Thinkers: You’re not just open to change; you thrive on it. The dynamic nature of our environment energizes you.

2. Feedback Enthusiasts: You value open communication and aren’t afraid to give or receive feedback to help us all grow together.

3. Passionate Pioneers: You bring more than skills; you bring energy and zeal to make a difference every day, connecting with a team that does the same.

Pause for a second before you hit 'apply.' Do these values align with your own? Is this the team you've been wanting to join? If your answer is a clear 'YES,' we're excited to get to know you better.

Benefits

For Every Member of Our Family:

• Experience our 4.5-day work week, an extra half day each week for you to look after yourself, be healthy and be happy!
• Speak up & put your own ideas into actions. Think differently!
• Enjoy an appreciative & supportive culture that allows you to be your best self.
• Be welcomed for the stylish you, if you got accessories, hair dyes or tattoos!
• Enjoy an annual, paid Well-being Leave, a day for you to look after yourself, be healthy and be happy!

We offer attractive benefits and excellent career development opportunities to our team members.

Want to be one of us? Please send us your CV.

Applicants who do not hear from us within six weeks of application should consider their applications unsuccessful. Information collected will be used for employment purpose only.

Swire Properties Hotel Management Limited