Key Responsibilities

Develop and execute innovative marketing content:

• Assist in collaborating with cross-functional teams to develop impactful and effective marketing content that aligns with our marketing campaign objectives.
• Create engaging and compelling content for various channels such as websites, social media platforms (Facebook, Instagram, YouTube), and offline advertising.
• Stay up to date with industry trends and competitors' activities to ensure our content strategies are innovative and competitive.

Manage website content and digital platforms:

• Oversee the creation, optimization, and management of website content to enhance user experience and drive traffic.
• Monitor and manage digital platforms, including social media channels, to build brand awareness and generate sales.
• Leverage analytics tools to track key metrics (e.g., impressions, traffic, conversions) and generate reports to evaluate the effectiveness of content creatives.

Collaborate with internal teams and external vendors:

• Work closely with internal teams, such as marketing, design, and product development, to ensure the creative and content aligns with brand guidelines and marketing objectives.
• Collaborate with external vendors, such as agencies or freelancers, to execute content-related tasks and projects effectively.
• Provide full marketing support and handle ad-hoc projects as assigned.

Requirements:

• Bachelor's degree or above in marketing, communications, or a related discipline.
• Minimum of 3 years of experience in content writing, social media management, search marketing, or creative management, preferably in the e-commerce or retail industry.
• Demonstrated creativity and a strong portfolio highlighting your ability to create engaging and impactful marketing content across various channels.
• Energetic, proactive, and independent with a positive attitude and the ability to work both independently and in a team environment.
• Excellent verbal and written communication skills with fluent proficiency in written and spoken English and Chinese.
• Strong attention to detail and ability to manage multiple tasks simultaneously.